Sony Company Products: GoPro Camera Competitive Analysis Report

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Table of Contents

Introduction
Feature Table
Benefits of Features
Models in Marketplace
Uniqueness of Competitors
Works Cited

Introduction

GoPro is one of the well-known action camera manufacturers in the United States. The policy and goals of the company make it special and attractive to consumers, who may any person passionate with sports, an active style of life, and the intentions to capture and share personal lives in the most convenient ways (GoPro par.1). There are many competitors that influence GoPro technologies, its cooperation with customers, and manufacturing details (Millward par.1).

Feature Table

Features	GoPro	Sony	Camsports	Drift Innovation
1. Low price	No	No	Yes	No
2. Quality	Yes	Yes	No	Yes
3. Waterproof	Yes	Yes	Yes	Yes
4. Ease of use	Yes	Yes	Yes	Yes
5. Image/video quality	Yes	Yes	No	Yes
6. Extreme temperature resistance	Yes	No	No	No
7. Camera protection	Yes	Yes	Yes	Yes
8. Live view	Yes	Yes	No	Yes

Benefits of Features

1. Low price	More customers are attracted
2. Quality	More customers enjoy the results of the services
3. Waterproof	More opportunities available to customers
4. Ease of use	More different customers (children, adults, and elders) can use cameras
5. Image/video quality	More satisfied customers can be observed
6. Extreme temperature resistance	Customers from different countries may use products for different purposes
7. Camera protection	Fewer returns and complaints are observed
8. Live view	Satisfaction in services is observed

Models in Marketplace

Recently, each company under the analysis has offered some new productions or the improvements to the already existing products. In this paper, the following list of products will be analyzed:

Hero 4 Camera is one of the latest achievements of GoPro (Hero4 Silver).
Action Cam’s 4K is the product of Sony (Action Cam’s 4K).
Camsports EVO HD Camera is another product for the analysis (Camsports EVO HD Camera).
Drift Ghost-S is the camera of Drift Innovation (Drift Ghost-S).

Each product has its unique features that can attract the customer. For example, Camsports cameras are attractive by their prices, and customers should not spend much money to get this product. Besides, the offered product is compact so that it does not take much place even if in a purse. Sony production attracts the attention of customers by its appearance: small, without any extra details that can make the use of the product difficult or problematic. Such characteristics are crucial for many female and male users, and the options offered by Sony are accompanied by a high quality of images and video material. Drift Innovation offers the camera that is small with such ability as a live view in the most convenient way. Finally, GoPro cameras help to capture the word from any perspective and offer high-quality images and videos in a short period. It does not matter what speed and conditions for shooting are. Any moment can be saved with GoPro cameras (GoPro par.1).

Uniqueness of Competitors

The main uniqueness of the competition that takes place between GoPro, Sony, Drift, and Camsports lies in the possibility to unite comfort, speed, and quality at once. Despite the fact that GoPro usually takes the leading position in the marketplace, Sony continues making successful attempts to create a solid competition for the company (Rose par. 1). As a rule, all cameras can be used at daytime and at nights. It is not only interesting and comfortable. The process of shooting becomes an activity that captures all people regardless their age, gender, or other differences. Each competitor sets its prices and uses its own consumer database. In brief, it is possible to provide each camera with its own word: