Summary of the research focus
The intended research aims to carry out a comparative analysis of the leadership style of Steve Jobs and Tim Cook, who have been successful managers of the Apple Inc. The objective of the research is to establish the explicit value of strategic and innovative leadership application in the success of a multinational corporation.
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The analysis will attempt to identify the primary and secondary leadership variables that are responsible for successful business management. The variables that will be discussed as agents of an effective leadership implementation strategy include management commitment, employee involvement, workplace analysis, risks prevention and control, training for employees, innovation, and efficient operation.
This part will consist of a brief background of Apple Inc., under the leadership of Steve Jobs and Tim Cook. The background summary may also include the dilemmas, business strategies, and market dynamics which influenced the leadership styles of the two managers. The analysis will dwell on the leadership styles and management skills that Steve Jobs applied during his reign as the CEO.
Among the leadership style that may be discussed include transformational, participatory, and autocratic. These styles will be related to the actions and achievements of Steve Jobs. The introduction will then discuss the leadership styles of the current CEO who is Tim Cook which are skewed towards autocratic and participatory management. There will be need to establish explicit differences in the leadership and management styles.
Taking the role and importance of different leadership styles into consideration, this particular research study aims to analyse the degree to which different leadership styles influence the quality of organisational performance with reference to the Apple Inc,. The research study also has particular sub-objectives that are mentioned below:
- To analyse the importance of different leadership styles in management of an organization.
- To explore the different leadership styles adopted by Steve Jobs and Tim Cook towards steering the Apple Inc to its current position.
- To investigate the impact of different leadership styles on the quality of organisational communication with reference to the Apple Inc.
- How effective are different leadership styles in the orientation of organizational performance with reference to the Apple organization?
- What is the relevance of leadership styles in different organizational performance?
- How effective is the role of innovative and strategic leadership in business sustainability?
Different leadership styles have an influence on the quality of organisational innovation and strategic performance at the Apple Inc.
Different leadership styles do not have an influence on the quality of organisational innovation and strategic performance at the Apple Inc.
Significance of the study
Organizational leadership effectiveness determines the level of performance of an organization and business sustainability amidst competition. This research will reveal the most appropriate leadership styles that promote efficiency and sustainability of organizational communication. It will be a compilation of best leadership practices at the Apple Company, as promoted by Steve Jobs and Tim Cook. The study will also provide recommendations on how managers can effectively supervise their organizational innovation and strategic performance in order to guarantee efficiency and competitiveness.
The research will be carried out through qualitative approach. The researcher chose the qualitative approach rather than a quantitative because the scope of the research is focused, subjective, dynamic, and discovery oriented. The qualitative approach is best suited to gain proper insight into the situation of the case study.