Dear Sir,
Greetings! I am grateful for your generous offer of $100,000. I intend to use the trust fund to finance my technology-oriented company. To be specific, I want to invest in an advertisement promotion firm that will help me in creating ads for other companies through Twitter.
So that you clearly understand what Twitter is, you may view it as one of the many social media networks that support micro-blogging. Just like the use of a phone in sending messages, Twitter allows the posting of tweets (posts) at an online homepage. For this to be successful, one must create a personal, business, or organizational account with Twitter. In this case, I will sign up for a business Twitter account and create a detailed profile on what the business is all about. This site lets one make an update on the profile, and other Twitter users can share the update. This procedure is known as retweeting. The act of writing or sending a message to another user’s Twitter account can be referred to as tweeting. Unlike a Facebook account or using a mobile phone, Twitter uses ‘tweets’.
A business Twitter account can follow many Twitter users from all over the world, which leads to the creation of a large market share. Another feature that makes Twitter an incredible tool for a technology-oriented business is the ability to send private direct messages. In this context, I can send private messages directly to customers’ Twitter accounts without revealing the content of the message. Direct messaging on Twitter is equivalent to sending emails to clients and is essential in giving feedback to an earlier business conversation.
Also, Twitter is useful in creating a connection between the business and its potential customers. For example, the business will use hashtags to make people aware of the company and its products. Hashtags are essential in making a conversation popular among Twitter users. Notably, the main idea of using hashtags is to make a topic trend among Twitter users and internet-based users. This function is also important in promoting group activities for people with similar interests. In this respect, I will use hashtags to convene an online group of individuals and companies in discussing issues related to technological products. In this way, the business will benefit incredibly from exposure.
You should also know that Twitter earns revenue through the streaming of tweet messages. In this way, it contracts its users to spread adverts to new and returned followers. Twitter is an online company that has the right to do advertisements for other companies on their behalf. Consequently, Twitter users who act as promoters comment on online adverts and retweet them to other users. My business promotes business adverts and usually is paid for expanding the demographic of a target market.
Under usual circumstances, Twitter pays around $200,000 when an advert is promoted as a trend among users. Moreover, advertisers pay Twitter to recommend massive following of the business Twitter account. In this context, my business earns a share of money from the number of retweets and the followings of an advertiser’s tweet. The current strategy by Twitter to go public in form of an Initial Public Offer (IPO) is critical in earning revenue for the company.
Amid the progress that Twitter is making, the company’s future challenges include its reputation. Twitter has gained a reputation for promoting unregulated press. Most Twitter users complain of negative publicity because the site allows users to share anything without following any regulation or law. This regulation has led to the hacking of Twitter accounts, making it difficult for people to engage in business through the social media platform. Moreover, an advertisement can be negatively affected by a hostile reception from Twitter users.
The recent development in the international market has evidenced the emergence of internet regulations and laws. In this way, there are some countries where the privacy of Twitter users is being harnessed. This has made it difficult for Twitter and advertisers to use the media as a platform for conducting business in some countries. Twitter’s reliability to conduct online business is questionable, considering the current trend of new online technologies. Twitter is not reliable for file storage, and this hampers its use in business. There are also concerns that Twitter growth is slackening, and this may be a loss to investors and advertisers.
You may be interested that the site can overcome its challenges by improving on its innovation. For example, reliability can be improved through new technology advancements in video sharing and file storage. New privacy settings for Twitter users can be critical in harnessing security for users.
I would not recommend anyone to purchase the Twitter shares at the current $40 per share. The reason is that the company has already lost $69 million in the year 2013. Investor’s projection on Twitter shares is that the company will not gain profits anytime soon. Twitter has 230 million users and cannot be compared with the popularity of social media giants like Facebook with an average of 1 billion users.
Again, I am thankful for your $100,000 and promise to invest the amount most profitably.
Yours faithfully,
James Mathews.