The ad, “Audi 2010 Green Car Super Bowl Commercial” has segments that ensure citizens adhere to green energy and general management of the environment. The effort made is shown by “Green Police” checking all waste bins in case somebody flouts regulations.
As police hunt for environmentally noncompliant vehicles, the Audi brand on a car makes them believe it is green compliant. An Audi does not need to be put through rigorous evaluation since the car has the best efficiency in burning oil and it does not produce pollutant gasses to the environment.
The other ideology brought out by the commercial is that with an Audi, there is no need for much effort to conserve the environment given that it is highly efficient in doing so.
The advert however uses a lot of segments to bring out the final message to the consumers. The use of “Green Police” in the advert to arrest a young man at the mall and the guys at the road for using plastic containers and a bottle respectively, at first fails to bring out the intended meaning of the advert (Bianculli 7).
On the other hand, the advert intends to educate the society on the need to conserve the environment and sensitizes them on the materials that are environmentally unfriendly.
This is brought out clearly by informing them that vehicle emissions pollute the environment, meaning they should make sure their vehicles are compliant with the regulation; according to the advert, one can be saved from this difficulty by purchasing the Audi Green model car.
The advert communicates to a wide range of people but the message passed to them varies depending on the social classes in the audience (Bianculli 7). The advert mostly applies to urban dwellers since most of the scenes revolve around city life.
It also communicates to different economic classes as well, since it cautions against use of incandescent bulbs and heating water in the saunas above specific temperatures (“Audi 2010” 7). This does not only apply to specific economic social classes in the society, but also depicts a bit of caution to those that are fond of parting and using plastic containers that are environmental pollutants.
In some cases, it communicates to a wide variety of audience since it cautions against use of plastics, which are generally used by quite a number of social classes. In most of the scenes, the advert excludes low income earners who live in places that do not have well defined refuse management policies.
Despite all the meanings that can be drawn from the advert, it is clear that an Audi car is very efficient in conserving the environment (“Audi 2010” 7). With present interests in controlling green gas emissions as stipulated by the Kyoto protocols, there is increased need to monitor the average emission of green gas in the country and the world at large.
Monitoring of emissions from faulty cars is important in maintenance of acceptable volume of greenhouse gases. The advert therefore asserts that with an Audi, green gas emission from car exhausts is checked and kept under control (“Audi 2010” 7).
The advert shows different scenes and this is an effective strategy in communication (Butler 23). The author thought that the audience believed that car fumes are major a contribution to green gas emissions.
They further thought that the audience believed that green gas emissions are the greatest contributors to the present global warming. The advert assumes that the audience values the environment more than the amount of money they spend (Butler 23). Purchasing an Audi model is expensive hence, only those who only care about quality will be helped by the advert.
The advert harbors a contradictory message to the audience; the brand of a product does not always guarantee efficiency and accuracy as indicated by the use of an Audi.
As stated earlier, the advert has a varied range of meaning that depends on the context of the audience as guided by socioeconomic classifications in North America.
The advert shows that despite all the efforts made by the government to ensure the country reduces its green gas emissions, there are individuals who are not concerned about the measures. The advert will sensitize North Americans on the need to control green gas emissions, which can be achieved by purchasing an Audi 2010 Green Car model.
Work Cited
Audi 2010 Green Car Super Bowl Commercial. YouTube, 14 May. 2011. Web.
Bianculli, David. Teleliteracy: Taking television seriously. California, CA: University of California Press, 1996. Print.
Butler, Jeremy. Televsion,s Ebb and flow in the Postnetwork Era. New Jersay, NJ: Lawrence Erlbaum Associates, Inc., 2007. Print.