Event Sponsorship Proposal
This report aims at giving the details of the 2014 Joondalup festival, which will place in the city of Joondalup. The report gives an overview of the management of the event, the benefits of the participating firms and individuals. In addition, the report focuses on identifying the theme of the event, objectives associated with the event and the philosophy of the event, among other event aspects.
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The management of the event is the responsibility of the authorities within the city of Joondalup. The management teams are chosen from various departments because the event is usually quite diverse with regard to the main activities. For example, there are music activities, performing arts and sporting activities, among others. The members of the management team ensure that the event is carried out successfully to meet its goal of uniting people. In addition, the management team ensures that firms that sponsor the event have excellent opportunities for marketing their products (Grey & Reid, 2003).
Deadlines for action
All events should be organised while considering some deadlines for actions to ensure that all activities are carried out as planned (Allen, O’Toole, Harris & McDonnell, 2011; Goldblatt, 2005; Sonder, 2004). In fact, the deadlines for actions with respect to the event in the city of Joondalup are planned in such a way that attendees, exhibitors and sponsors have adequate time to execute important aspects of the event. The calendar of the event shows that activities are planned to take place throughout the week.
Theme of the event, event objectives and event philosophy
The event aims at uniting people in the local community for a common purpose of strengthening connections, as well as sharing and broadening ideas through the cultural festival (Allen, O’Toole, Harris & McDonnell, 2011). The philosophy of the event is based on the principles of harmony that is achieved when people meet and share their various aspects of lives.
The event will take place in the city of Joondalup in May. The location is a perfect avenue that has been used in the past to host the event. In fact, the metropolitan nature of the city helps it to be a perfect location for the event. Most of the facilities to be used will be obtained from the city as well as from the participating organisations. The time of the event is from 8 in the evening to about 5 in the evening.
Figures, history and marketing objectives
Participants in the event take part in a wide range of interesting cultural and sporting activities, which explains the high attendance of more than 100,000 people last year. Therefore, the event benefits all stakeholders from those attending, the exhibitor and the sponsors (Hughes, 2000; Wagen & Carlos, 2005). Various marketing approaches are used to popularise the event. The use of radio and television has proved beneficial in the past. However, the best approach that will increase the number of sponsors is the use of the internet, which is relatively fast.
Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Festival and special event management (5th ed.). Brisbane, Qld: John Wiley & Sons. Web.
Goldblatt, J. J. (2005). Special events: event leadership for a new world (4th ed.). Hoboken, NJ.: Wiley. Web.
Grey, A., & Reid, K. (2003). The sponsorship seeker’s toolkit (2nd ed.). Sydney, NSW: McGraw-Hill Companies. Web.
Hughes, H. L. (2000). Arts, entertainment and tourism. Oxford, United Kingdom: Butterworth-Heinemann. Web.
Sonder, M. (2004). Event entertainment and production. Hoboken, NJ: J. Wiley & Sons. Web.
Wagen, L., & Carlos, B. R. (2005). Event management: for tourism, cultural, business, and sporting events. Upper Saddle River, NJ: Pearson/Prentice Hall. Web.