The National Association for the Specialty Food Trade
Backgrounder
The National Association for the Specialty Food Trade (NASFT) is a unique not-for-profit organization found in 1952 to promote commerce, trade, and relations in the specialty food industry. The international organization consists of both domestic and foreign distributors, suppliers, producers, importers, retails, and caterers operating in the specialty foods business. The organization counts more than 3 thousand members in the United States and abroad.
It is committed to the success of those who are interested in enriching their emotional experience in offering specialty goods to the customers. Therefore, most of the events organized by the company are focused on training, education, and innovation. The main purpose of NASFT is to reinforce cultural engagement into international cooperation among various specialty food producers. The organization’s strategies also seek to predict consumer needs and requirements in the present and future. Finally, the NASFT partners also strive to develop a rich base of members who would take part in building a healthy international community interested in the specialty food industry.
The company’s managerial infrastructure involves various types of partnerships and involves affiliate members, representative entities, producer/supplier relationships, and buyer-retailer networks. All these members are actively involved in organizing events, such as the Winter Fancy Food Show that will be held on January 20-23, 2013. The show is aimed at creating and strengthening international cooperation with small suppliers of specialty food. This is also a marvelous opportunity for suppliers to attract customers and advertise their products.
Fact Sheet
- Who: the Fancy Food Shows have been arranged by the NASFT since 1955 in San Francisco to invite over 40.000 attendees from about 80 countries. This is a great opportunity to see novelties in specialty food products, including cheese, coffee, confections, spices, snacks, and natural products.
- What: The Fancy Food Show.
- When: January 20: 10.00 a. m. – 5 p. m; January 21: 10.00 a. m. – 5 p. m; January 22: 10.00 a. m. – 5 p. m.
- Where: Moscone Center, 747 Howard Street, San Francisco CA 94103; Jacob K. Javits Convention Center, 665 West 34th Street, New York, NY. 10001.
- Why: Attending the show is a marvelous opportunity to discover 80.000 types of specialty food and beverages placed in over 1.300 exhibitions from more than 35 countries. The show is also a good chance to familiarize yourself with multiple educational exhibitions and tours that address the main essence of the specialty food industry, social media marketing techniques, and other topics related to manufacturing, selling, and retailing. The seminars will be held by experts in various fields of specialty food production and will take place from January 18 till January 22. Finally, the Fancy Food Show provides valuable information about the new trends in food consumption, as well as what kinds of food products are in the limelight among the most exigent consumers. The attendees should also learn the rules of visiting such exhibitions to avoid problems and enjoy the show.
San Francisco – the 38th Winter Fancy Food Shows is among the most known upcoming events organized by the NAFST. Indeed, the show is considered the largest marketing event dedicated to advertising and presenting specialty food products and beverages. Taking place at Moscone Center, the show invites everyone who wants to attend the exhibits or who wishes to present the new products to the world’s known retailers.
Consumers have a brilliant chance to embrace the food products they have never seen before because the show introduces the most unexpected offers. Special events will also involve educational seminars, tours, and meetings dedicated to recent advances in specialty food manufacturing. Hence, close attention deserves the new book Conscious Capitalism by John Mackey that will be presented at the show. The visitors will be able to learn more about the whole food market and about the individuals contributing to food standards by addressing social, economic, and environmental terrains.
The education program will start with the Super Retailer Summit, a one-day workshop delivering 18 topics, including internal controls, social media, and store designs.
The exhibits will display the latest trends in the production of olive oil, chocolate, natural and organic products, gift ideas, cheese, artisan food, and retailing products. Over 100 companies will be presented at the show for the first time and over 30 companies will feature new Brands of specialty food products.
Finally, the show will be devoted to environmental issues, as well as new approaches to sustaining a healthy environment. In particular, the company will also demonstrate its strategies for reducing contamination and controlling waste.
The specialty food production is an exciting journey to the unknown world of tastes and flavors that will not leave anyone to be indifferent to this show. Consumers, partners, and retailers can celebrate the innovative and creative atmosphere.
Many favorite products can be available at the show. So, everyone who will register can attend the show and gain experience in specialty food production. The buyers can also discover new directions and strategies for innovative food manufacturing.
Do not miss an opportunity to visit such an event because it can change your attitude to the food industry, as well as to the role of food products in daily life!
For register information, please refer to this link www.fancyfoodshows.com
Conscious Capitalism by John Mackey and Raj Sisodia
The Chief Executive Officer of Whole Foods introduces his alternative and revolutionary outlook on capitalism. If you attend the Winter Fancy Food Show, you will be able to learn more about the book and its author and ask questions that interest you most. The book is worth reading and, therefore, everyone who is interested in the development of the food industry should attend the event on January 20, 2013.
Conscious Capitalism incorporates new ideas that will certainly have an immense impact on the philosophy of consumerism. In particular, the author calls the corporation for reshaping their strategies and making shifts from profits to social corporate responsibility. In theoretic terms, the book underlines the significance of the environment, community, and independent stakeholders, including employees, supplies, and customers. As soon as the company realizes its importance, it will be doomed to success.
The book will be interesting both for consumers who are concerned with the trends in specialty food products and for producers who should work on improving and developing new paradigms in the business world.
If you are willing to learn more about the theory and practice of food retailing, you should attend the Fancy Food Show and witness the celebration of healthy food marketing. Indeed, the show opens the door to a new world where consumers are considered a priority in establishing new markets.
Discover new horizons of marketing and find your path in specialty food production!
Public Service Announcement
If you have not tasted new Sartori Cheese, you should be in a hurry because the Sartori Company will announce the release of the limited quality of two kinds of cheese – Cannella BellaVitano and Cognac BellaVitano. Visit the Winter Fancy Food Show to enjoy the exciting atmosphere of food taste celebration and learn more about food production.
Cannella BellaVitano will be presented as the newest kind of Sartori cheese whose sweet, the buttery taste will certainly meet the demands of exceptionally exigent consumers. The flavor and smells of cinnamon will provide customers with a warm atmosphere and inspire them to organize romantic cheese holidays. Small pieces on a hot apple pie will make the dish even more exclusive. Cognac BellaVitano is a high-quality item that is distinguished by its noble taste. The cheese is extra-aged. Its maturity period lasts for more than 18 months. The product has a complex mix of nutty and smoky flavors with notes of caramel and vanilla.
Both products can be purchased at the Fancy Food Show, as well as other specialty shops. A limited supply of cheese will also be available on the company’s website. It can also be included in a gift box for those consumers who want to please their close friends and relatives with the most delicious cheese in the world.
Be there to enjoy the atmosphere of fantastic flavors and tastes. This is also an opportunity to learn more about recent trends in cheese production.
Bibliography
Tanner, Ron, and Louise Kramer. 2012. Winter Fancy Food Show Demonstrates Strong Momentum: Exhibit Space Almost Sold Out. 2012. Web.
The National Association for the Specialty Food Trade. About the Fancy Food Shows. 2012. Web.
The National Association for the Specialty Food Trade. About the NAFST. 2012. Web.