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The Bleeding Heart Restaurant and Bistro serves more than a thousand guests on a daily basis, even though Robert and Robyn Wilson faced a lot of criticism that it would not succeed when they established it in 1983. In addition, it offers French foods and its name is linked to the eleventh century, Lady Elizabeth, who met her death there. The annual Winter Ball was a highlight of the London social season and this made this place famous. This essay examines the strengths, weaknesses, opportunities and threats facing this restaurant.
The greatest strength of this restaurant is that it has a rich history and every journalist dreams of spending a night here. It has been used to honor ancient writers like Charles Dickens, who wrote praises about it. Its initial architectural and cultural values enable it to serve a multi-segment market and compete with other popular joints. It’s farmyard illustrations offer the impression of a game drive and this keeps visitors coming back for more adventure in this restaurant as they enjoy a variety of excellent-value wine.
In addition, media comments from the Chicago Mercantile Exchange, Transworld Publishers, Wall Street Journal, Business News and Harden’s London Restaurant Guide enabled this hotel to market itself in the international level especially in America. Moreover, it was feted as one of London’s Top Ten Bars six months after it was established and this achievement has been maintained to the advantage of this investment.
Its performance and services were rated as London’s most romantic by The Times and this has continued to promote its image in the local and international scenes. Moreover, it has massive capital that enables it to hire the services of professional advertisers like the Wilsons and other prominent local dailies
The Bleeding Heart Restaurant and Bistro relies on its rich history to market its products and services. However, there is no guarantee that this trick will help this business in the future. Clients are running away from traditional themes and thus this company should modify its presentation and appearance to retain its clients.
In addition, it focuses on French dishes yet it has an international appeal to clients. This limits its client base and lowers its profits. Moreover, some people do not like visiting places that are associated with death. Therefore, Lady Elizabeth’s memories will not be an advantage to this restaurant because it will discourage potential customers from visiting it.
This investment has higher chances of expanding its client base by blending traditional and modern architectural and cultural aspects. It has a large farmyard that can be converted into a mini-game park for social wild animals like birds. In addition, it can construct a modern restaurant in this farmyard to ensure it attracts clients from both (traditional and modern) worlds.
Lastly, it should utilize its rich history and huge capital to advertise its service and products and if possible subsidize its prices to ensure clients do not forget the wonderful experiences available in its premises.
Fast food restaurants are threats to all traditional hotels because they offer quick and ready services and products. The products and services of The Bleeding Heart Restaurant and Bistro are not flexible and this means that other upcoming modern hotels stand high chances of competing with this investment. In addition, its peaceful and natural farmyard is facing the risk of extinction because of pollution and encroachment from the hotel and neighborhood populations.
Lastly, this restaurant relies on its rich history to attract customers. However, the present generation does not have a keen eye on issues that had significant meaning in the past. Therefore, it may be deserted if it does not introduce modern aspects in its dishes and themes.