Introduction
The internet offers a wide range of communication tools that ride on the social dimension of the online experience. The communicative power of the internet has essentially replaced many of the traditional tools, particularly in the world of traditional advertising in print and broadcast media. Marketing a product via a website requires different strategies that will ensure that clients get the products within a reasonable satisfaction level. Properly designed online marketing and product distribution management facilitated the success and sustainability in online marketing since it operated within stipulated business laws. This analytical treatise attempts to explicitly review the online sales and marketing activities at the Celia Grace Wedding Dresses Company (CSW). Besides, the treatise explores the effectiveness and ineffectiveness in the online sales and marketing platforms used by the company.
The CGW website
To increase credibility and maintain professionalism, the current sales and marketing activities at the Celia Grace Wedding Dresses Company are carried out via the company’s online website channel. The website encompasses processes and features that flawlessly facilitate a healthy and lifetime relationship between the business and its clients (Cheverton 29). Among the marketing and sales development elements that are incorporated in the company’s website include trust, reliability, distribution, fair retribution process, and passing accurate information to target customers about different types of eco-friendly wedding dresses. The website is user-friendly and allows customers to choose the dress they may want and make orders. Besides, the company has been able to establish a Patagonia system within its website to easily assist the customers to view the process of making the eco-friendly dresses to cement their loyalty and trust of the CSW brand.
Effective platforms
Digital technology in the form of the company’s website has been successful in allowing customers to place orders, makes purchases, and let users add content to align to different orientations on the design of their eco-friendly wedding dresses. Digital technology in the form of the CSW’s website has helped the company to expand its network and reach their customers by skipping or bypassing the traditional gatekeepers, such as written magazine publishers (Cheverton 38). Through placing the different designs, qualities, and sizes of the eco-friendly wedding dresses online, the customers of the CSW have increased their preference for this brand since they may request for specific dresses that are customized to meet their demands.
Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current website platform used by the CSW in marketing and sales activities have been tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients. Among the marketing elements that the website has incorporated include passing accurate information to the target audience (Stokes 21).
Platforms that have not been effective
Creation of content is essential when dealing with internet marketing communication within the online business industry. Since the company is relatively new, its website is not comprehensive, and the company has to deal with the possibility of changing preference among customers who want to purchase dresses they can see and touch.
Conclusion
From the above reflection, the CSW’s website functions on a consumer centricity strategy that tailors its products to the online preference of consumers. The company should carry out content development and intense advertisement on the website to create product awareness.
Works Cited
Cheverton, Philip. Key marketing skills: strategies, tools, and techniques for marketing success, London, UK: Kogan Page, 2004. Print.
Stokes, Raymond. eMarketing: The essential guide to digital marketing, London, UK: Quirk eMarketing (Pty) Ltd, 2011. Print.