The paper analyses the roles of the key stakeholders in the Wollongong music festival. By outlining the key concerns (the possible conflicts with the businesses adjoining the venue), the essay defines the possible conflicts and provides the means of addressing them. Most importantly, preventive measures have been designed so that the specified conflicts could be avoided.
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The idea of organising a large scale music festival may sound fun, yet it presupposes dealing with a number of issues. Because of the location (a residential area), the festival may cause major conflicts with the businesses adjoining the venue (BAV). A wise choice of a negotiation strategy and a careful adjustment of the noise rates will help organise the Wollongong Festival successfully.
Businesses Adjoining the Venture (BAV)
Since the festival is going to be held several days running and will take place not only on weekends but also on regular days, the BAV may complain about the noise issues. The concerns of the BAV are quite understandable since loud noises will not only prevent the staff from working, therefore, reducing the employees’ organizational behaviour, but also affecting the BAV’s productivity. The noise issue, however, can be resolved rather easily by sending the BAV managers notifications regarding the on-coming event and suggesting that the issue could be solved with the rearrangement of the staff’s schedule (Gibson & Connell 2012, p. 99) The given measure seems a reasonable compromise, since it will allow each stakeholder some room for retaining their profits, and at the same time offers a reasonable compromise for each party to make.
As it has been stressed above, the event is most likely to trigger a major concern among the BAV. Therefore, a proper negotiation strategy must be used in order to satisfy every stakeholder and hold the event without facing any major obstacles or causing any damage to the local entrepreneurship. It should be born in mind that the specified situation incorporates such factors as emergency looms, a considerable time limit, and the necessity to retain positive relationships with the BAV. Hence, a mixture of several key negotiation approaches must be used in order to convince the VAT to allow the organization to hold the event. In other words, a mixture of a collaborating and a compromising negotiation style must be used in the process (Gibson & Connell 2012, p. 11).
Coming up with the design of a music festival is not an easy task. The possibility of a conflict between some of the parties is very high. Therefore, the interests of every stakeholder must be taken into consideration. By choosing the negotiation and people management strategies carefully, the people organising the event may avoid major conflicts with the local BAV.
Gibson, C & Connell, J 2012, Music festivals and regional development in Australia, Ashgate Publishing, Ltd., Burlington, MA.
Appendix A: Source Summary
Gibson and Connell offer an overview of the methods for a successful event arrangement in Australia. The authors analyse the roles of the key stakeholders closely and outline the key issues, suggesting the means of addressing them. The book is closely related to the topic of the essay and serves as the key reference point.