The Cheesecake Factory is a casual dining and unique restaurant, which offers a wide range of almost 200 mouthwatering food items including over 50 delicious desserts and cakes. They are constantly developing permanent and even limited edition cheesecakes, like the recent 30th Anniversary Chocolate Cake Cheesecake, for the valuable customers. The restaurant is an upscale dining place, which has been decorated, in French style with limestone floors and columns. The lush décor also consists of modern lightning, hand painted artifacts and use of cherry wood.
Product
Their products include a wide variety of excellent food and the customers can choose from a huge range of appetizers, salads, sandwiches, omelets, seafood, pastas, steaks, pizzas and the most famous cheesecakes and desserts. Their specialties include The Factory Burger and The Classic Burger. They also serve Lunch specials, Sunday brunch and beverages. They use the finest and the freshest food ingredients and pride themselves for providing nutritional food to all. They also maintain a high standard of food quality as most of their menu items are made in the restaurant almost daily. They also place special efforts on the look of the food items, especially the desserts and cakes, so that they are appealing to the customers.
Price
Not only does The Cheesecake Factory provide their customers an outstanding quality and wide variety of food items, but they give it at a great price too. Their prices range between $5 and $50. The price of having lunch at such a lavish restaurant is quite justified. They sometimes also offer items in their lunch menu at a very low price known by them as the “Lunch-Sized Portions”. They also have a private dining area, which caters to special birthday parties, wedding receptions, corporate meetings, banquet facilities and other large parties. The rental prices for these parties are also quite affordable by all. With so much nutrition, packed food, which even accommodates the special dietary needs of the customers, the price that has to be paid for the food, is very reasonable, producing healthy profit. However, their pricing policy sometimes varies based on circumstances and timing. (Thecheesecakefactory, 2008, para 2)
Place
The Cheesecake Factory is located all over the United States of America with their corporate office being located on the Malibu Hills Road, Calabasas Hills in California. They also have a huge number of restaurants in the states of Arizona, Colorado, Florida, Connecticut, Idaho, Alabama, Columbia, Georgia, Illinois, Iowa, Kentucky, Massachusetts, Missouri, Nevada, New Jersey, Indiana, Kansas, Maryland, Minnesota, Nebraska, North Carolina, Oklahoma, Pennsylvania, Tennessee, Utah, Washington, New York, Ohio, Oregon, Rhode Island, Texas, Virginia, Wisconsin and all the way in Hawaii too. They are also planning to expand their business by opening three new dining areas in USA this year. As they also have options for shopping online, mainly the cheesecakes, and the shipping information is available there.
Promotion
The promotion of the Cheesecake Factory involves their engagement in a wide variety of activities like cheesecake competitions and product tasting. They have a highly interactive online site, where almost everything about them is available for us, like their locations, entire menus, and contact details. They also offer gift cards, which enable us to even shop online. They also indulge in a monthly charity where they donate their gift coupons to non-profitable organizations and in fund raising activities of schools.
References
Thecheesecakefactory. (2008). Menu. Web.