A marketing and advertising idea for a campaign can include the description losses and risks of conservative approaches compared to the novel one. Blockchain allows separate banking systems to cooperate and adopt the digital money movement worldwide, and IBM is a valuable international assistant in achieving cooperation throughout the South Pacific (Hassani et al., 2018). The advertisement can also highlight many banks and countries that successfully collaborate and work with IBM.
Engagement within an organisation is a crucial part of IBM’s ’employee experience’ as one of the largest companies worldwide. The idea for improving the personnel’s conditions can be related to the digital and remote work practices that emerged during the COVID-19 pandemic. IBM can conduct research about the changes in performance during the remote work period to reveal the most efficient countries and subsidiaries (Okbagaber, 2019). Then, the winners can develop helpful instructions, tips, and handouts to share with all employees, or the opinions exchange events can be organised.
The Audit Team of IBM can be outsourced because the algorithms necessary to perform it do not require any specific tools or company-based knowledge, and the secure cloud technologies allow the data to be shared without risks. The plan to ensure the delivery of a client-focused outcome contains a broad scope of sources about the companies involved, access to financial data, strict deadlines set for each stage of work (Abdul Wahab et al., 2021). The outsourced employee must also maintain contact with an IBM representative to have an opportunity to get assistance.
The project ‘how IBM can stay relevant in the rapidly changing tech market’ must include the exploration of recent tendencies and companies that present the most innovative technologies of the market. The IBM’s development department should perform a SWOT analysis to identify the opportunities for the organisation and analyse how they align with the rapid occurrence of novelties (Mengxi, 2021). The idea is to select three directions where IBM has the highest competitive advantage, develop improvement strategies and get the funding necessary for the realisation.
The implications of rapidly developing technological advances for the financial services industry are the security-related issues and increasing competitiveness due to the appearance of small companies with disruptive innovations. The organisations’ departments responsible for data safety and encryption must be aware of all modern challenges (Frizzo-Barker et al., 2020). The development teams can embrace the disruption through collaborating with other firms or focusing on a specific sector of their advantage.
Reference List
Abdul Wahab, E.A., Gist, W.E., Gul, F.A. and Mat Zain, M. (2021) ‘Internal auditing outsourcing, nonaudit services, and audit fees’, Auditing: A Journal of Practice & Theory, 40(2), pp. 23-48.
Frizzo-Barker, J., Chow-White, P.A., Adams, P.R., Mentanko, J., Ha, D. and Green, S. (2020) ‘Blockchain as a disruptive technology for business: A systematic review’, International Journal of Information Management, 51, p. 102029.
Hassani, H., Huang, X. and Silva, E. (2018) ‘Banking with blockchain-ed big data’, Journal of Management Analytics, 5(4), pp. 256-275.
Mengxi, W. (2021) ‘Business culture and strategy – Take IBM as an example’, Journal of Sociology and Ethnology, 3(5), pp. 124-130.
Okbagaber, T.B. (2019) ‘The effect of human resources management on employees retention in IBM corporation’, Journal of Asian Business Strategy, 9(2), pp. 158-173.