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The IBM Company’s International Success Essay


The fluctuating market often demands changes in a company, so that it stays successful. IBM is a world known organization that has seen rough times but managed to adjust to the world and the economy. Some changes took place several years ago but the major one was accomplished through innovation and is rather recent. The general adjustments that took place were a more environment oriented approach that led to lowering costs, increasing the role of stakeholders and a more customer oriented work technique.

The CEOs have also changed some of the management that would provide a shift from hardware to software focus. The technologies were upgraded that made work more efficient and much faster. A great part of the need to change came with the culture and the public demands. The new technology that gets improved very often dictates how the company will work within its own culture, as well as with the public.

IBM is a worldwide company and sometimes it is difficult to keep track of all locations. One of the strategic advances that were made is related to changing the consulting practice and connection between locations. The major focus has turned to people and interaction with the public. As customers will often return to the same organization if the products and services are reliable and of high quality, it was wise for IBM to pay special attention to how the business is conducted.

The international success has proved that people are expecting great service and IBM recognized this by increasing the number of employees responsible for customer relations. “With nearly 3,500 strategy professionals worldwide, the IBM strategy and change practice is part of IBM Global Business Services” and this increases the quality of services accordingly (Organizational Change Strategy).

As there is a lot of competition in the modern world, the changes that IBM makes have to be quick. While the adjustment of production has lowered costs and heightened quality, as well as making it more environment friendly, the changes to the services and workforce greatly added to the company’s success

Sometimes the company that adjusts to the economy or fluctuating market must let some of its employees go but IBM chose a strategy that increased the amount of workers worldwide and it positively reflected on the organization. It is a wise strategy to improve both products and services because this means that with higher quality of merchandise people will also receive great services.

Comparing to other companies IBM has rooted out all competitors because the size of the organization, the amount of locations and people involved in customer oriented focus have majorly outnumbers all others. Another improvement that was made is the involvement of IBM in several industries at the same time.

This enlarges the scope of the company and makes it more knowledgeable in other spheres of everyday life. It is clear that the management understands what people want and need, and the ability to get everything in one place, with addition to outstanding service, makes it one of the best companies. Even though these changes were made through the demands of the company and the public, there are many other ways that IBM can better its products and services.

Overall, IBM has made many adjustments but the best treatment for its customers is one of the most important ones. A company that values the consumer will be the most successful.

Works Cited

Oganizational Change Strategy. IBM. 2011, Web.

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IvyPanda. (2018, December 19). The IBM Company's International Success. Retrieved from https://ivypanda.com/essays/ibm/

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"The IBM Company's International Success." IvyPanda, 19 Dec. 2018, ivypanda.com/essays/ibm/.

1. IvyPanda. "The IBM Company's International Success." December 19, 2018. https://ivypanda.com/essays/ibm/.


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IvyPanda. "The IBM Company's International Success." December 19, 2018. https://ivypanda.com/essays/ibm/.

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IvyPanda. 2018. "The IBM Company's International Success." December 19, 2018. https://ivypanda.com/essays/ibm/.

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IvyPanda. (2018) 'The IBM Company's International Success'. 19 December.

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