Introduction: The Concept of Innovation in International Business
The global operational opportunities, great discoveries as well as collaboration employ the conception of constant movement. Since the character of both local and international relations is changeable, it is easy to deduce that there are no prerequisites for economic progress and growth without global innovations.
The leading business engines and cooperation of the world direct their financial and creativity resources to the high-quality implementations and design, which could deliver some new solutions to common problems. The specialists define innovation in multiple ways.
Specifically, they identify the conception as a reflection of creativity, which is aligned through the alteration of multi-level strategies. For instance, the innovations may be applied to production, facility background, marketing innovation, as well as organizational and management changes (Potecea & Cebuc 2010).
The domain of international business provides considerate challenges for the individual forms, for, in every part of the world, the tendencies of marketing are influenced by some inner tendencies and specific cultural ideas. Still, the managements have to combine their innovation specifications with the current processes, which occupy the manufacturers from different countries so that not to fall out of the competition sphere.
Usually, every particular business selects it own renovation activities, which comply with both the traditions of the country and the external market needs. The aim is often reached through such operational strategies as unexpected outcomes, perception modification, target-groups orientation, and quality improvement.
Furthermore, many scientists claim that the issues of production delivery, the technological foundation of world manufacturing as well as the regulations of management techniques constitute a substantial ground for the international competition.
This work outlines three basic levels of business innovation, which constitute the core of global marketing. These are technology, transportation, and control reformation. The paper provides an objective justification for the prevailing international business decisions as well as offers some example of innovation sustention.
Transportation-Related Innovation
The distance-related issues and challenges refer to every sphere of human interaction and activity. The concept has a critical meaning for global communication. Since multiple instances of international association are conducted through the delivery of production, the problem of transportation lies in the center of every transaction or exchange.
One can sustain global products delivery in various ways. For instance, the exchanges between such continents as America and Eurasia are conducted through the ocean. Therefore, the participating states need constant renovation of water transport, which would serve as a reliable tool for sustaining operations.
Moreover, the innovation of transportation is peculiar to the inner needs of every manufacturing body. Thus, every industrial process, which starts with the delivery of materials and technological facilities, demands the existence of some high-quality transportation types that would accelerate the rates of delivery. Consequently, the problem of transportation innovation is targeted on both local and global levels.
The recent procedures of transportation innovation embrace several crucial inventions. For instance, lately, the global businesses were facilitated through the introduction of Intelligent Transportation Systems (ITS). The modification represents a progressive tool of control, which imposes surveillance over the primary transport systems through the facilitation of wireless connective control.
Specifically, it embraces speed cameras, which allow to direct the operations with the optimal speed. Moreover, it targets some recent navigation systems, which provide the guidelines on the distances and ways of delivery (Kanninen 2006).
The era of active globalization offers a number of technological innovations every year. Thus, the recent tendencies of transportation policy reformation include computational issues mostly. Today, every long-distance ship, planes, and even cars are facilitated with the individual networking tools, which are based on logic controllers with the artificial timing systems.
The modern transportation logistics tends to overtake the compact devices so that to enhance the quality and convenience of international business deliveries. The primary Knowledge-Intensive Business Services are concerned with the ideas of technology innovations such as microprocessor modules for individual transport systems.
The latest implementation history recounts the cases of artificial intelligence and modeling control systems introduction. The models, which are based on artificial intelligence software, for instance, refer to the establishment of the individual control points, which allow the machines such as ships or planes to reveal intelligent behavior without the reference to human resources (Hertog 2000).
Transport innovation offers some smart solutions for international businesses. They provide some constructive applications of computation and navigation tools that control the movement of the machines. However, there are some transportation issues, which pose the danger to the surroundings.
Specifically, every type of vehicle presents a source of direct, indirect, and cumulative effects on the global environment. Through the application if gas emissions and harmful allocations, the transport facilities damage the quality if global water resources as well as damage the soils, air, and contribute to the general changes of climate.
That is why, one of the primary challenges for the modern society is to create an inseparable unity of technological innovation and global policy, which would act on the international regulations of production exchange (Geenhuizen & Geerlings 2003).
The Problem of Technological Innovation in Global Business
There are multiple ways, in which the renovation of technology facilitates international trade and association. Specifically, it targets the exchanges between the states along five primary areas. First, the devices improve the quality of telecommunication, which presupposes the delivery of informational resources throughout the global space.
An invention of social networks, Internet-based cell phones, and wireless connection, the world citizens received an opportunity to connect with their friends and relatives. Concerning the business sphere, the telecommunication devices enhanced the quality of the regular international associations, for it gave the individual corporations diverse opportunities to attend to the activities of their counterparts as well as to make some crucial collaboration decisions over the phone or network conferences (Hagedoorn & Narula 2006).
Second, technological innovation serves as a tool for production globalization. In other words, since the tendencies of worldwide industry became accessible to the global companies, they started to overtake international experiences with the aim of utilizing the leading manufacturing tendencies.
Moreover, the introduction of digital computing tools, the managements of separate corporations learned the ways, in which one can establish a stable control over the fundamental industrial processes, which may be handled from afar. Thus, for instance, the U.S business company, which is located in a big city, may control the procedures of coffee growing, despite the fact that the real plantations are situated on the different continents (Melville, Kraemer, & Gurbaxani 2004).
Third, the natural consequence of global manufacturing became the concept of worldwide marketing. The establishment of the leading technology systems of communication, the companies received a chance for placing their products into the charge-free Internet stores. This innovation provided a global access to international production. Today, the citizens of every country can receive some goods from the different continents, no matter how big the distance between the places is.
The improvement of international transportation offers some consistent low-cost opportunities for production delivery, which extends the scopes of manufacturing compatibility. Moreover, the experts claim that this innovation contributed to the elaboration of intercultural relations, for the clients, who receive import goods, have a chance to understand the tastes and preferences of their counterparts, which promotes global understanding and launches constant collaborations between the worldwide businesses.
Fourth, the central issue of any modern international marketing is electronic commerce, which was born together with the enhancement of technological facilitation. The Internet turned into a base of information about the qualities, parameters, advantages, and shortcomings of the products (Freeman 2001). Therefore, the results of global manufacturing became highly susceptible to multilevel criticism from the side of the customers.
The tendency enhanced the level of global competition since the clients received an abundance of products options (Dunning 2008). Finally, an advent of technological progression launched innovation in terms of production delivery. In other words, it inflicted a sophisticated optimization of the transferring systems (Knowles 2006).
Therefore, one may conclude that the world of technology became a connecting link not only between the worldwide businesses but between the international customers as well. The quality enhancement of diverse production is invariably stipulated by both he the demands of the clients and the competition tendencies between the individual corporations.
The Dimension of Management Innovation
A sustention of international marketing became challenged through the introduction of the advanced technological facilities. However, the innovation contributed to the creation of a unified formula, which binds individual industries together and assists them in understanding the operational technologies of each other.
Nevertheless, no matter how far the computing and machinery progress reaches, the human factor still influences every activity, which is sustained in business dimensions. Thus, every professional is raised on an absolute foundation of national knowledge and experience.
Therefore, it is impossible to detach oneself from the system of business activities, which are supported in individual countries. The ways, in which manufacturing is addressed, differ in multiple cultural settings. Therefore, the process of experience-sharing in the context of international business is still quite undertaking.
The experts claim that there is a certain discrepancy between the successes of the young and old firms in terms of global marketing. Specifically, it is argued that the teams of the specialists, who come from the modern generation of business professionals, tend to evolve more interest to the process of gaining intercultural experience than the qualified workers, who possess many years-competences and are raised on the basis of native manufacturing.
Therefore, the latter fail in the cases of setting the agreements with the international partners since they are neither acquainted with the principles of foreign production nor possess any intercultural communication abilities. In contrast to it, the experts, who have some experience of staying in touch with the representatives of partnering companies, can handle any issue on the level of professionalism and excellence (Knight & Cavusgil 2004).
There are certain strategies, which were developed by the contemporary theory of management education. First, the specialists suggest that every company, which supports any relations with the foreign countries’ businesses, should pay much attention to the selection of human resources’ qualifications. Mainly, the theory recommends settling the issue of international experience as the firm priority in the recruitment.
The point implies that every potential employee should spend some time in a foreign internship or, at least, should strive to connect to the natives of different countries so that to improve one’ s skills of intercultural communication.
The tendency concerns not only the workers, who are expected to support some stable contacts with the international partners but the employees, who are engaged in production and marketing operations, for the technologies of manufacturing should comply with those, which are valued in the states of the corroborative counterparts.
Otherwise, the marketing strategies can fail in terms of selling. Secondly, since it is evident that not every citizen has the opportunities to gain international experience in authentic setting, it is suggested to incorporate the issue of cross-cultural association into the programs of preliminary training, which start before the person is allowed to tackle his direct tasks.
Moreover, every partnering company should develop a manual of risk-prevention, which targets the problematic spheres of collaboration with separate countries so that to help the employees to avoid incongruities and challenges (Miller 2002). Finally, the theory of management competence, which is oriented on globalization tendencies, must be introduced in the educational programs, which aim at the development of progressive business facilities in particular countries (Reuber & Fischer 2007).
Conclusion: Defining the Place of Innovation in International Business
The analysis of multilevel progress tendencies reveals that innovation applies to every dimension of international marketing, for it supports the development and constant improvement of global manufacturing.
The peculiarities of transportation, technology, and management innovation prove that the modern world of business and commerce is highly susceptible to change and conceptual modification. Therefore, the issue of modification has to be nurtured in multicultural settings so that to disclose the opportunities of modern science and human abilities as well as improve the quality of global life.
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