The Medical Watch Product: Business Plan Essay

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Concept and Vision

The daily life of the older people under medication is timely consideration for their medicines. The majority of the aged people have to take medication regularly, and due to their age, timekeeping has been a problem. Failure to keep time has made it impossible for older people to follow up on their medication on time. The scheduled time for any medication should be followed by the patient regardless of their age. For the case of aged people, it has been a challenge to adhere to their medication’s timed schedule. Mostly, it has been noticed that most of the older people have been skipping medication as scheduled due to their age factor. As they get older, some of these older people develop memory loss, and forgetting becomes a challenge.

Moreover, it is difficult for these older people to follow their medical schedule daily without being reminded. Therefore, there is a need to develop an innovative technology that will help them take medication on time. The most effective technology for solving this challenge is the use of a medical watch. The medical watch would help solve the issue of aged people forgetting about their medication schedule (Medical alert system., n.d.). The watch would use artificial intelligence technology that automatically reminds the older people about their medication. The activity will make the older people unable to forget their medication as scheduled by doctor. The requirement in this watch is for the clients to key in their schedule, the name, and medicine dozes for their daily activity. Like the telehealth technology, the watch will have the ability to get doctor’s directives over time.

Brief Market Analysis

In this scenario, the medical watch technology is related to manufacturing smartwatches for medical use in China. China has continuously advanced its technology in the healthcare department through the application of artificial intelligence systems. China has been offering its technological innovation to the next level, capable of manufacturing medical watches. This company will therefore develop medical watches after the idea is made. The market for the medical watch has been increasing in China, with most of its clients being aged people.

Brief Customers and Customer Development

The medical watch product will attract customers from different places, especially aged people. Older people are more targeted in this technological product development due to their challenges. Considering the report that older people have forgotten about the majority of their medication schedule, the older people forget to take their medicines on time and thus affecting their health. The medical watch product will make these older people take their medication on time and regularly as scheduled by their doctors. Most of these patients take medicines daily according to the doctor’s advice, which makes them risk their lives after forgetting.

Some health challenges requiring the patients to take medication daily include diabetes, heart disease, and stroke. Failure to handle these types of drugs daily makes older people risk death. Therefore, the target customer in this product development is more senior people. The medical watch would ensure that the aged people follow their medication well without any challenges. The older people, in this case as clients, will get reminded about their medication (Tun, Madanian, & Mirza, 2021). The watch will alarm the patient by articulating their name, the required medicine, doses, and where it is stored. The identification of customer requirements was made through interviews. The primary reason for the demand for medical watches is that older people forget much about their medical schedules.

The challenge of older people forgetting their medication might lead to severe health risks in their life. Notably, with this problem, clients need to be alert and take medicines even when alone (Lu et al., 2016). Not all time that caregivers will be present to help older people take their medications. The medical watch will provide essential support to older adults. The current technology has only provided the interaction between the nurse and the patient. However, the implementation of this technology would help eradicate challenges of medical dosage failure by older people.

Taking the medication on time had not found a solution in the past. Therefore, the medical watch made using artificial intelligence technology will help curb the past challenges for the aged. The aged people will have the ability to follow their dosage on time after providing the medical watch (Howell et al., 2017). The main targeted client informing this product are the older adults. Notably, most of these older people viewed hospitals and home care facilities where face interviews were done. The impression of medical watch is mainly made for the aged people taking medicines in the society.

Business Model

The business model is necessary after finding the demands that medical watches might have in the community. The development of business models is vital in ensuring that required information and resources are gathered. The essence of developing this model is to help get the required outcome out of the business plan. The planned business, in this case, is medical watch for the patients.

Key Partners
  • Companies manufacturing medical watches.
  • Homecare organizations for the aged.
  • Financial institutions.
  • Supportive volunteers.
Key Activities
  • Providing the older people with gadgets necessary for reminding them about their medical dosage and timing.
  • Sound alarm for the patient on where the medicines are stored, the dosage, and time.
  • Enable the patient to make serious communication to their assigned healthcare professionals about the required medications.
Value Proposition
  • Enable older people to take their medical dosage timely.
  • The innovation will help the patient remember to take their medicines through an automatic alarm containing name, time, and medical dosage.
Customer Relationships
  • Provision of customers with portable medical watches will help them remember taking their medical dose on time.
  • The customers will also be engaged through social media platforms.
Customer Segments
  • Older people who do not have caregivers all the time.
  • Older people who the doctor has instructed to take medications daily at a specific time.
  • Older people who live alone and have medical dosage made for them to take daily.
Key Resources
  • Marketers such as sportsmen, artists, and socialites.
  • Source of capital.
  • Medical watch manufacturer.
  • Transport facilities and stores.
Channels
  • Social media platforms, TVs, billboards, and posters will efficiently help attract customers and increase the market gain for the product.
Cost Structure
  • Fixed Cost

Cost of manufacturing, maintenance cost

  • Variable Cost

Transportation costs, advertisement, and marketing costs.

Revenue Streams
  • The payment made by clients will depend on their ability to use automatic alarm reminders on the medical dosage, portability, and timely medical reminder.

Team

For the medical watch business to work effectively, there is a need for expert workers who will support implementation. The present team in this business consists of experienced workers in artificial intelligence technology to execute patient service requirements. The business has incorporated different members to make it successful after execution. These business idea members include manufacturers, marketers, information technology experts, accounting teams, and support. The manufacturers in this business would be capable of incorporating machine learning and engineering to make an effective medical watch product.

The business would consider some people with similar projects who utilize artificial intelligence technology. Secondly, the information technology experts will have the ability to carry out the configuration of alarms, screens, storage, and all other medical watch parts. The marketing team also can promote the business through the social media, TVs, and other channels of communication. The accounting team also consists of excellent financial analysts for enabling the management of capital. The team is fully supported by a support team that ensures that all activities are carried out well. The support team will provide the older people with support on any question regarding the operability of medical watches. The support team is skilled in both the technological and mechanical bits of the product.

Financial Analysis

Per unitTotal
1. Sales1.1 Sales per unit50.0
1.2 Sales Volume (no. of units) per period18,000
1. Total Sales amount900,000
2. Variable Cost2.1 Commission per unit6108,000
2.2 Material cost per unit12216,000
2.3 Transports cost per unit2.036,000
2.4 Misc. Costs per unit236,000
2.5 Total Variable cost per unit22.0
2. Total Variable cost396,000
A. Contribution Per unit30.0
B. Gross Margin540,000
3. Fixed Costs3.1 Salaries112,000
3.2 Rent375,000
3.3 Fees215,000
3.4 Insurance4100,000
3.5 Misc.06,000
3.1 Total Fixed Costs per unit12
3. Total Fixed Costs208,000
4. Total costs per period (4=2+3)604,000
4.1 Total costs per unit (4.1=2.5+3)34
Net Profit (5=1-4)296,000
OR
Net Profit (5=3-B)332,000
Breakeven (6=3/(1.1-2.5)7428.6
OR
Breakeven (6=3/A)6933.3

Financial Analysis

Breakeven Point

Financial Analysis

Breakeven Point

7. Future Action Plan

The current business’s future will consider expanding the medical watch business sales to the older people in the community using medication. The demand increase will preferably improve the future gains of the company. For the future to be bright, the organization will require some strategies for expansion. One of the opportunities for enabling the end of the business is increasing the financial aid for the company. Secondly, improving promotional activities for reaching a higher number of customers is essential in future goals achievement. For instance, employment of social media platforms like Instagram, Twitter, and Facebook for marketing. The expansion of the company in future will depend on the required service delivery to the target customers.

References

Tun, S. Y. Y., Madanian, S., & Mirza, F. (2021). Internet of things (IoT) applications for elderly care: a thoughtful review. Aging clinical and experimental research, 33(4), 855-867.

Medical alert system. (n.d). Web.

Howell, E. H., Senapati, A., Hsich, E., & Gorodeski, E. Z. (2017). Medication self-management skills and cognitive impairment in older adults hospitalized for heart failure: A cross-sectional study. SAGE available medicine, 5, 2050312117700301.

Lu, T. C., Fu, C. M., Ma, M. H. M., Fang, C. C., & Turner, A. M. (2016). Healthcare applications of smart watches. Applied clinical informatics, 7(03), 850-869. Web.

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IvyPanda. 2022. "The Medical Watch Product: Business Plan." November 29, 2022. https://ivypanda.com/essays/the-medical-watch-product-business-plan/.

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IvyPanda. "The Medical Watch Product: Business Plan." November 29, 2022. https://ivypanda.com/essays/the-medical-watch-product-business-plan/.

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