All industries should not be viewed as equal since they have a different influence on society. Furthermore, free trade suggests that companies can determine the way of organizing their business and customer needs they intend to address. I do not think that some industries are unfairly targeted since government regulations consider the characteristics and impacts of various economic activities on people. However, I do believe that in certain cases, it should be consumers’ needs that have to be prioritized. This paper will focus on the pharmaceutical industry, advocating for the consumer and their right to be treated through a customer-focused approach.
One of the reasons why I support the customer in the pharmaceutical industry is the health risks involved in the case of insufficient quality of products. Pharma launches must be centered around the clinical value, efficacy, and safety of drugs. Besides, addressing the customer’s needs is another essential aspect that makes me advocate for the consumer. According to Ascher et al. (2018), “the goal is to address patients’ medical needs and prescribers’ professional needs” (para. 1). Finally, customer satisfaction is of the highest priority in the pharmaceutical industry, and all issues with this matter must be tackled immediately.
In the case of pharma, it is possible for a company to cater to both its best interest and that of the consumer simultaneously. One way to do so is by conducting research and studies investigating clients’ needs and the impact of various factors on customer satisfaction, which can also improve the company’s profitability and image (Mohammadkhani & Jaripou, 2018). Another possibility is creating a collaborative engagement that promotes innovation and a proactive approach and considers the opinion and needs of all stakeholders. Finally, it is crucial to prioritize patient value in developing new pathways, which can at the same time increase the company’s efficiency and allocate resources accordingly.
References
Ascher, J., Höglund, D., Mlika, A., Ostojic, I., & Vancauwenberghe M. (2018). From product to customer experience: The new way to launch in pharma.McKinsey & Company.
Mohammadkhani, A., & Jaripour, Z. (2018). The impact of relational and functional customer-centered of sales force on the success of new product development. International Journal of Applied Research in Management and Economics, 1(3), 30-44.