The significance of web publishing platform
The relationship between form and content has been affected by the advent of the Internet and the growth of Web publishing platforms. The Internet tool has grown to include almost all educational, informative and entertainment resources. With the spread of extremely high-speed Internet connections and programs, the tool provides all forms and content of web publishing initiatives.
Internet connections can now be achieved across the world by several means, more so through portable devices such as cell phones, cellular routers and portable game consoles and datacards. Within the limits imposed by portable devices, Internet services, including sharing of electronic mails, may be enjoyed by users, thus making web publishing platforms more personalized, detailed and effective.
Web publishing form
Mallan, Singh, and Giardina (2010) suggest educational resources of all standards from kindergarten to doctoral levels are available on websites. Examples of such online content include CBeebies, elementary and high-school revision materials, virtual university libraries, and excellent scholarly literature.
Before the invention of the Internet tool, online education programs provided by institutions situated far away from students, help with assignment and other research work, self-guided education, or leisure activities. Previously, these opportunities were never easily accessible to people.
Instead, resources for any class of people or level of education were solely sourced from information structures within the physical reach of persons. Generally, the Internet tool is significant enabler of an all-inclusive and cross-cultural kind of education (Ţăranu, Păun, Florea, Nicolae, & Lăzăroiu, 2011).
Zailskaitė-Jakštė and Kuvykaitė (2010) believe the cheaper and almost immediate sharing of thoughts, information, and expertise has made shared work considerably stress-free, with the assistance of collaborative applications. The Internet tool has not only enabled a group to cheaply correspond and exchange beliefs, but the global scope of the technology enables such teams to form with ease (Goodman, & Chen, 2010).
A manifestation of this media is the unrestricted software development and use, which has created applications that speed up the publishing and accessibility of online resources.
Mozilla Firefox and Linux are examples of such Internet resource utility software available to users. Any kind of online chats achieved via instant messaging (IM) mechanisms or chat rooms enable associates to stay informed through short, instantaneous published information (Kral, 2011).
Web publishing platform have improved quicker and more suitable forms of communication, as they can be used when one does his or her day to day activities on personal computer as the day progresses (Kral, 2011). Although, IMs can be shared more speedily and conveniently, email option is better in terms of exchanging bigger files almost instantaneously.
Improvements of these communication strategies may support the sharing of “whiteboard” pictures, and verbal as well as video communication between associates. Content management mechanisms allow collaborating groups to assess shared documents concurrently without inadvertently infringing on their peer’s work or allowing reported cases of gravely inhumane content to be shared (Journal of Advertising Research, 2011).
Company executive and project groups can share schedules, corporate communications and information. Notably, such collaboration takes place in a broad spectrum of areas such as development of software applications, scientific research, and organization of conferences, political processes and resourceful writing.
Collaborations that revolve around social and political issues are also increasingly becoming more common through online publishing, thanks to the rapid spread of the Internet tool and computer proficiency in different societies across the world (Ana-Maria, Nadia, Adela-Mihaela, Ştefan, & George, 2011).
The Internet enables computer users to distantly access resources published on other computer servers and information centres easily, round the clock and in a borderless environment. They may achieve this in a secure or insecure computer networks, aided by encryption or validation applications (Zailskaitė-Jakštė, & Kuvykaitė, 2010).
These technologies depend on the protocols that define the accessibility and publication of the resources. Secure networks can enable effective sharing of information across and within industries.
For instance, at the comfort of his or her home, an accountant can examine the financial statements of a firm situated in another continent, country or town; on a computer system positioned in a third state that is distantly serviced by Information Technology (IT) professionals in a different region.
These statements may perhaps have been kept by bookkeepers, stationed at home in other far-flung regions, based on data relayed to them through email, from offices situated across the world (Black, 2009).
Although, a number of these programs were tenable before the extensive use of the Internet, Asselin, and Moayeri (2011) believe the high maintenance costs of classified lease lines apparently made several of them impractical. But today, the Internet tool can enable workers away from their offices to access the normal office applications online.
This offers the worker unfettered access to each and every office documents and information, while absent from the formal desk. This model has been known and implemented by many companies driven by technologies, because it increases the secure confines of business systems into its residences of its employees (Beaudoin, 2011).
Content of Web publishing platform
Wide range of Information
Though, the expressions World Wide Web (WWW) and the Internet are often used interchangeably, the two phrases are different in meaning. The World Wide Web involves a worldwide arrangement of published documents, pictures and other materials, understandably consistent by hyperlinks and arranged in Uniform Resource Identifiers (URIs) (Black, 2009).
Generally, URIs enable providers to characteristically recognize services and customers to find and communicate to Internet and file servers, and other online data banks in which documents are stored, and avail resources through the main web relaying protocol the Hypertext Transfer Protocol (HTTP).
The web platform may also draw on HTTP to enable software applications to relate so as to share published business ethics and policies (Holt, & Karlsson, 2011).
According to Lazaroiu (2011), high-tech Internet browser applications, which include; Opera, Internet Explorer, Apple’s Safari, Google Chrome, and Mozilla Firefox, enables users map read across web pages through hyperlinks attached on the files.
These files may also be inclusive of any mixture of computer information, including pictures, audios, text, film, multimedia and social content such as games, office software and technical support.
Through Internet evaluations supported by key-word searches on search engines, for example Google, and Yahoo, global Internet users surfing for accurate and multiple resources, can achieve instant reach to a wide range of information posted on the web platform.
Compared to resource registers and conventional libraries existing on paper, the web platform has facilitated the transference of information (Beaudoin, 2009; McCullagh, 2008).
Bigger audience to web platform
Further, the Web has permitted individuals and companies to publish thoughts and other content to a likely large population of online addressees at tremendously limited resources and time (Howard, 2008).
Notably, publishing an online page, participatory service, or building an Internet site involves reduced initial expenditure and lots of cost-free alternatives are available, thus improving the content quality and quantity. Publishing and updating large, scholarly web sites with beautiful, different and current information, however, continues to be quite involving task that requires more resources and proficiency of labour.
Many people and some organizations and institutions use blogs, because of their online diaries, that are easy to maintain (Bloom, & Johnston, 2010).
Gooyong (2009) indicates some business organizations encourage employees to communicate suggestion in their areas of expertise in the anticipation that bloggers will be happy with the professional information, provided free of charge, and eventually be fascinated with the organization’s activities. Microsoft Corporation is an example of the organizations that employ the strategy.
At the company, products developers make public their individual blogs so as to draw the public’s attention into their activities. A wide array of individual web pages posted by big service providers are increasingly becoming well-liked, and have become more stylish.
Whereas services such as GeoCities have been in use since widespread use of the Internet took effect two decades ago, more fashionable services offered by MySpace, You tube and Facebook have attracted hundreds of million users across the world. These operations are usually presented as social networks rather than just web page blogs (Mallan, Singh, & Giardina, 2010).
According to Goodman and Chen (2010), the promotion activities on fashionable Internet sites are today the milestone of major corporations, thanks to its immense positive returns. This practice, which continues to assume popularity, is referred to as e-commerce.
When the Internet tool became more common in the early 1990s, an emblematic Internet page was kept in filled outline on a server, configure with HTML, waiting to be delivered to a browser used by an individual surfing the Internet following a request (Lazaroiu, 2011; Elefant, 2011).
Nonetheless, over time, the course of setting up and delivering web resources has become largely automated and increasingly dynamic. Internet sites are usually set up using content supervision.
Participants to these structures, who may comprise employees under payroll, associates in union or other institute or just the general public, fill basic databases with information, often personal, using editing forms intended for that reason, while informal visitors scan through and interpret this resource in its complete HTML status.
Editorial, authentication and safety measures structured into the system of taking recently entered information and availing it to the intended visitors, is normally set up by some sites (Beaudoin, 2009; Ţăranu et al, 2011).
Warnick (2004) indicates the email service is a significant communication service for Internet users. The idea of sending electronic emails between people or institutions has today replaced the ancient method of using the post office or courier services as the only way of relaying information. Today, pictures, files and other important documents are relayed as electronic mail attachments to intended recipients.
Email messages can be carbon-copied to several recipients. Further, Internet telephony is also a widespread communications service succeeded by the establishment of the online medium.
Through Voice-over-Internet Protocol, (VoIP), the basic protocol that facilitates all communications through the Internet, telephone calls can be placed across the globe. The invention began two decades ago with voice applications analogous to walkie-talkie technology aided by personal computers linked to the Internet (Ana-Maria et al, 2011).
In the past few years, many VoIP applications have evolved to become user-friendly and as suitable as an ordinary phone (Holt, & Karlsson, 2011). The advantage is that, as the online medium transports the audio traffic, VoIP is touted to be free or much cheaper than ancient telephone call, more so over across continents and in particular for individuals with high speed Internet connection such as fibre-optic cable or ADSL.
Interestingly, VoIP is arguably developing into a better option to conventional telephone service. In addition, compatibility of different telephony service providers has enhanced and the capacity to place and receive phone call from a conventional telephone line. Simple, reasonably priced VoIP net adapters are in the market that renders a PC unnecessary (Kral, 2011).
Gooyong (2009) avers live media has increasingly become a popular way of delivering of digital broadcasts for the direct recipients. Several radio and TV broadcasting firms present Internet sessions of their audio and film feeds. Some Internet broadcasters may also provide time-shift reception such as sample, common clips and playback options.
These broadcasters are today sharing online medium with several broadcasters who purely use it for their broadcasts. This implies that any device that can access the Internet can be of use receive online feeds from such media just as a normal radio or television would (Fish, 2011). The scope of variety of existing resources is much extensive; from particular nominal webcasts to well-liked multimedia content.
Further, Podcasting is a bit different version of this technology, where, in most cases audio content is retrieved and stored on a PC for play back purposes or transferred to a light pocket-size media player device to be used on mobile basis (Burwell, 2010; Bloom, & Johnston, 2010).
Generally, when the Internet web publishing platform was invented, it became a modern venture solution for availing online resources with self-publishing alternative. Web publishing and retrieval devices and technologies, which are simple devices, enable anybody, virtually modest restriction or licensing measures, to relay audio-visual content recipients across the world.
Web publishing platforms have offered ready solutions to online sharing of audio and video content via wide range of devices, some portable and user friendly.
Although, voice quality over the Internet communications often differ depending on the speed of Internet connection, clarity of calls is similar to and may even be better than that of conventional calls. In a nutshell, web publishing platforms provide a wide range of web content to all kinds of people.
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