Bueno Y Sano is a popular trend in Western Massachusetts serving Mexican food. It was founded in 1995 by Bob Lowry. Bob uses his original ideas to make the special recipes. The slogan of his trend is “to make people happy”. Food is one of the things which make people happy. Bueno Y Sano is located in Burlington, Springfield, Amherst, and Northampton (Bueno Y Sano).
The idea to found his restaurant came to Lowry when he was eating a burrito at the local restaurant of Nantucket Island. A month later Bob Lowry paid attention to the sign “for rent” which was on the window near Antonio’s pizzeria in Amherst and thought about the idea to open a burrito shop. Bob decided to realize his idea and worked up to the collar. He created projects for his restaurant with exact calculations and he even made profound research on whether the citizens of Amherst are interested in a burrito. He consulted with many people who had already opened restaurants. When Bob made all preparations, he convinced his father to make investments in his business. His father invested $20,000. The restaurant was opened after four months when the idea came to Bob Lowry. The demand was great and there were long queues to try Bob’s burrito. The restaurant was broadened in 1996 and was renewed in 1999. Bueno Y Sano has become a family business and has achieved great success in this area (Bueno Y Sano).
Bueno Y Sano attracts a lot of customers with its delicious food and qualified service especially it targets students on campus. Bob Lowry uses a lot of special propositions to make customers interested in his production. Most of these propositions are located on the site of the University of Massachusetts where students have such a great possibility to use different discounts. For example, there are special burrito and taco club cards that allow the clients to have the tenth burrito or taco free having bought nine of them. The current online Bueno Y Sano coupon on the site of the University of Massachusetts provides a special proposition of getting two fountain sodas free having bought any two burritos or quesadillas. Special propositions and new ideas make Bueno Y Sano popular in Massachusetts particularly among students of the University of Massachusetts. The company basically caters to students who are very fond of such food and spend a lot of time going into restaurants. Bueno Y Sano’s propositions are very profitable for students as far as not very expensive food prices attract more clients and increase sales.
More than that, the company uses modern technologies to make its services more convenient and available. The company provides online coupons which allow the customers to use discounts and special propositions. These online coupons which may be printed out help the clients to plan they are going to the restaurant and calculate their costs (Glover, 2009). Such online coupons are advantageous both for the company and for the clients. The company reduces its efforts to send e-mails to every client or to spend a lot of paper to print out their advertisements. Online coupons are available for every customer via the internet and it reduces ad costs of the company. Everyone who is fond of Mexican food and is going to Bueno Y Sano may print out the online coupon and use its special propositions and discounts. More than that, such online coupons increase sales as far as special propositions are based on the sales of those products which are not very popular among the clients.
The development of modern technologies facilitates the availability of ads and makes it cheaper to move ahead of the company. Bob Lowry having used all modern business tricks including online couponing makes his business more profitable and his chain of restaurants attracts more and more clients, students particularly.
Reference List
Bueno Y Sano. Official Site. Web.
Glover, K. (2009). E-Coupon Trend on the Rise. Vanguard. Web.