Introduction
The STEEPLE framework is one of the essential frameworks impacting the choice of the strategy and promoting a better understanding of how specific products will meet the current needs. It includes social, technological, economic, environmental, political, legal, and ethical factors (Kotler & Keller, 2021).
Discussion
For the non-profit sector and organizations functioning within the field, STEEPLE can also be a potent tool to align cooperation between internal departments. For instance, using the model, it is possible to facilitate the understanding of the current business environment and guarantee that employees realize how existing economic, political, and environmental factors might influence the target audience and its decisions.
Moreover, the STEEPLE framework can be viewed as an effective analysis tool to predict the changes in the existing business environment and anticipate possible threats. For instance, STEEPLE analysis and the enhanced understanding of social, technological, economic, environmental, political, legal, and ethical factors will help specialists from the public sector consider the existing restrictions and select the most effective course of action that will help the firm to evolve and demonstrate higher performance levels. At the same time, using the STEEPLE framework, employees might avoid misunderstandings when working with different types of clients and interacting with each other. For instance, the analysis of the financial and economic factors impacting the unit’s work will provide workers with the information necessary for enhanced decision-making (Kotler & Keller, 2021).
Conclusion
For this reason, the STEEPLE model remains an effective data collection, analysis, and management tool used in non-profit organizations or within the public sector. It helps to cultivate higher awareness levels among employees and ensure they can function within the existing information field and make correct choices and decisions. It would also help to improve the organization’s work and its results.
Reference
Kotler, P., & Keller, K. (2021). Marketing management (16th ed.). Pearson.