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“There Are No Visual Media”: Digital Media in Art Essay

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I would like to discuss people’s experiences with media, specifically visual media. I believe that there is a massive influx of this type of media as technology progresses which makes it more appealing to other types of information presentation. In general, people tend to prefer watching a film rather than reading a book, primarily due to this appeal. It has become the primary experience that an ordinary viewer seeks in modern art.

However, I also examined the idea presented by William Mitchell in his article “There Are No Visual Media.” The author points out that music, performance, visual, and sometimes even sensory presentation contribute an equal amount of content to what people call “visual media” (Mitchell 258). The ideas of the author draw him towards a conclusion that there are only mixed media, and it is improper to call any media “visual” (Mitchell 261). While there are indeed good remarks in the author’s statements, modern technological developments continue to focus on the visual part of content.

Although it might be necessary to ask if there were any changes made in musical soundtracks or scenarios? There are numerous significant changes in all aspects of visual media that do not depend on visualization that happened in the past two decades. Perhaps, it would be more beneficial to refrain from calling something by only one of its aspects? These questions were raised by Mitchell as well, but some considerations to it must be assessed.

Overall, digital media is not tethered to technology only and is driven by artistic developments in art. Visual media does not end with technology only, and it includes the evolution of art forms, new music genres, and new tropes that have become popular. They all create the notion that people call “visual media,” and while the visual aspect is prevalent, other types evolve in different ways that allow them to remain equally relevant. Despite this, I do not see an issue in the term “visual media” when it is applied to an art piece that presents its visual form as a primary one.

Work Cited

Mitchell, W. J. “There Are No Visual Media.” Journal of Visual Culture, vol. 4, no. 2, 2005, pp. 257-266.

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IvyPanda. 2022. ""There Are No Visual Media": Digital Media in Art." August 5, 2022. https://ivypanda.com/essays/there-are-no-visual-media-digital-media-in-art/.

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