The paper will define the market structure of BlackBerry and a detailed analysis of the marketing mix or programs and macro-environment trends as well as their effect on the competitive analysis of the product and […]
Quandaries in the top management and failure to enhance innovation in the company resulted into plummeted sales and loss of reputation in the markets, which greatly affected the dominance of the BlackBerry Company.
Blackberry has for a long time had partnerships with mobile-services providers across the world to help in the promotion of their products and services. Focus on a select class in society has also greatly contributed […]
Using the identified characteristics of transactional and transformational leadership styles in the literature review, the paper attempts to specify the leadership styles that each of the three organizations deploys using the primary data from the […]
It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population.”On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially […]
The quality of services it renders the users and the advancement of its features will form the feasibility study in the aim of trying to compare it with related computerized mobile devices.
The uniqueness of the Blackberry in relation to the PDA phones is its ability to deliver e-mails in real-time. The introduction of the blackberry, as it is with new communication technology, has numerous impacts on […]
Moon attributed the huge loss in the BlackBerry’s market segment to the fast expanding deals of Samsung and HTC android phones, which are slowly replacing the BlackBerry in the market.
On the was of this product getting more popularity, it goes without saying that it would be meaningless if the RIM Company depends on the sales of the present existing enterprise in order of ensuring […]
The trends in mobile technology changed the entire concept of mobile phones and different models are entering the market. Unauthorized calls from Blackberry and iPhones have, in many cases, caused threats to the security of […]
One of the factors that affect the demand for blackberry is the change in consumer tastes and preferences whereby consumers want phones with more applications. This will lead to a decrease in the supply of […]
BlackBerry had to set up local servers in the region and allow governments to gain full access to communications and the personal information of its customers.
From these threats to ban BlackBerry in several Middle East countries, RIM must address security and moral concerns in order to continue operating in these countries.
An internet survey to determine the number of people who liked the iPhone and those who liked BlackBerry was conducted. Participants were asked to name the phone they like most and the reasons.
The purpose of this paper is to draw attention to the importance of change management in the company. It is clear that most clients are no longer interested in the physical keyboard, and it is […]
Considering the fact that the mobile market is highly competitive, it is imperative for the mobile manufacturing companies to be coherent to the technology being used globally.
In this light, the company has given some guidelines that direct the use of their trademarks. As a result, the use of a similar trademark sets the company at an advantage of using the popularity […]
This paper, therefore, analyzes the situation of BlackBerry Ltd in an attempt to identifying the possible problems, which has led to the decline of the company’s share value, as well as recommending possible solutions to […]
BlackBerry’s mission and goal are, “to provide solutions for the worldwide mobile communications market, including the software that allows the BlackBerry Smartphone to provide mobile access to email, applications, media and the internet”.
These can be attributed to the world economy with financial crisis at bay, aggressive competitors such as Apple, Android and Windows consuming the Blackberry market and/ or problems with regards to the saturation of the […]
The face-to-face interactive activities promote these products and bonds the members of the brand communities through the organized events. For the ITRC HP forum, the level of education remains higher compared to other online forums […]
Description of Internal Variables Consumer Personality: the personality of the consumer especially that of the middle class has a significant influence on the purchase decisions. With the brand and the specific outlet in mind, a […]
The purpose of the report is to compare iPhone, Droid, and BlackBerry in relation to such features as the peculiarities of the operating system, usability, apps and tools, the technical characteristics, and the price of […]
Despite the above potential negative impacts of mobile assisted learning on the effectiveness of the learning process, progressive research continues to indicate that Blackberry and iPhone technology assisted learning, have a positive impact on the […]
Instead, the company exploits the market throughout the globe to diversify and populate its products. This allowed the companies to investigate and determine the ways of killing blackberry in the market.
Also, Blackberry has cut a market niche as a business device, enabling the company to get hold of the corporate users and distinguishing itself from the rest of the market.[1] Consumer behavior attempts to evaluate […]
It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone […]