79 Pricing Strategy Essay Topic Ideas & Examples

🏆 Best Pricing Strategy Topic Ideas & Essay Examples

  1. Market Structures and Pricing Strategies
    The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a […]
  2. BMW Group’s Pricing Strategy and Discrimination
    Therefore, the company makes use of this strategy to leverage its products in the market. This strategy is commonly used before the launch of a new product.
  3. Nespresso Product Pricing and Promotion Strategies
    The current pricing and promotion strategy of Nespresso coffee machines and coffee pods present a unique topic, the study of which can provide important information about modern customers’ demands and the importance of value proposition.
  4. Pricing Strategies of Zara
    This strategy has seen the American and Europe market for Zara access Zara products at a relatively cheaper prices as the main target for the chain store in this two regions is the middle class.
  5. Dove Company’s Pricing Strategy
    Dove’s goods are recommended by dermatologists, as the moisturizing effect is one of the main features of the company’s products. It could be said that the evaluation of the prices of rival firms of gels […]
  6. Pricing and Distribution Strategy: Blizzard From Dairy Queen
    It is the structures for distribution channels, patterns for the design, choices of distributors, and the factors affecting the choice and management of the channels of distribution.
  7. Schwinn Bicycles Pricing Strategy
    The study will answer questions that relate to the strengths, weaknesses, opportunities and threats of the enterprise in relation to the pricing strategy that has been adopted by the firm.
  8. Huawei’s Pricing Strategies in Global Marketing
    Though adopting a new pricing strategy is unnecessary, it is better to review its steps and either introduce a number of completely unique products or reduce the prices.
  9. Apple Watch Pricing Strategy
    Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.
  10. Pricing Strategy for a General Motors’ Chevrolet Bolt EV
    It is impossible to establish the level of sales and fix the price based on it when it is the price that determines the purchases.
  11. Topshop Pricing Strategy and Marketing Plan
    For example, when introducing new products to the market, the firm advertises through mediums such as the local dailies in the UK. As a result of the crisis, the UK has experienced an increment in […]
  12. The Zalora Company’s Pricing Strategies
    The price is increased for these cases due to the convenience it has and the feeling of differentiation in terms of delivery of quality products.
  13. Parker Hannifin’s Strategic Pricing
    There is a threat of new entry into this market which is why the company focuses on a customer driven strategy in order to increase sales and outdo the competitors.
  14. Nokia Pricing Strategy
    The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold […]
  15. Pricing Strategies and Ethical Considerations
    Firms that manufacture and sell energy-saving appliances, such as Frigidaire and LG, profit and gain from selling these products to the customer.
  16. The Importance of Pricing Strategy
    The justification for the premium pricing is the demand for computer science degrees, the high salary of these specialists upon graduation, and the additional services that the new platform will offer to its consumers.
  17. Pricing Discussion: Strategies to Avoid
    Another issue that should be avoided or performed with caution is using the competitive advantage to predict the performance or number of customers in international markets.
  18. The Good-Better-Best Pricing Strategy Application
    Thus, the inclusion of the Good-Better-Best model has to focus on finding which features of the current premium model can convince not paying users to upgrade.
  19. Pricing Strategies in Healthcare
    The main drawback of MM’s decision to reduce the premium price to attract customers is the potential decrease in the perceived value of the service.
  20. The Choice of a Pricing Strategy
    The choice of a pricing strategy is essential for optimizing sales and shaping the profitability of a product by manipulating its value both upwards and downwards.
  21. Adaptive Pricing E-Commerce Strategy Improvement
    The paper describes systemic understanding of the brand benefits of e-commerce and its transformation through an assessment of e-commerce, e-sales, and e-distribution.
  22. The Effects of Booking.com on Hotel Pricing Strategies
    Booking.com, being the largest platform of that type, holds up to ~40% of the booking market in various countries. The article by Phil Davies provides an analysis of the situation with rate parity and related […]
  23. Odd Pricing Strategy in the Business
    As Naipaul and Parsa state, “those operating in the low end of a market prefer to use the odd-digit as the rightmost digit in a price-most likely as an indicator of great value”.
  24. Cadbury: Business Pricing Strategies
    This may force a firm to lower its prices to match those of its competitors in order to curtail the migration of its customers to competing firms. The apportionment of indirect costs to a cost […]
  25. Pricing Strategies and Models in the Hotel Industry
    These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.
  26. Product and Pricing Strategies of the Nike Athletics Shoes
    It is recommendable that the Company uses product and pricing strategy, which can provide a twin approach. Subsequently, the Company should adopt a premium – pricing approach to cater for all its clients in the […]

👍 Good Essay Topics on Pricing Strategy

  1. Procter & Gamble’s Pricing Strategies in 2009 and 2010
    Procter and Gamble Co.has managed to occupy all the niches of the consumer market due to the high diversification of the business; in fact, the company does not have a specialized market, and accordingly, it […]
  2. Product Modification and Pricing Strategy
    Behind the objectives of the company there is the corporate mission, this is usually the definitions of what the company is and what it believes in.
  3. Organizational Purchasing Strategies: Sources, Quotations & Pricing
    The conduct of human activities presupposes the availability of an appropriate assortment of goods and services. The wrong channel choice can severely handicap a program, especially for a new product, and yet switching channels is […]
  4. Pricing Strategy for www.three.co.uk
    Additionally, one of the other objectives is to assist the controller for realizing the necessary functions for emphasizing the potential growth variables of mobile future as what are the capabilities and lacking of handset internet […]
  5. Shopping Networks: Pricing Strategy
    Since their products and services are deemed to reach millions of households in America, the firms consider the following factors before setting their prices: selecting the price objective in order to increase sales growth, determining […]
  6. Product Pricing Strategies: Segway
    An efficient price would therefore ensure that the seller maximizes his profit after factoring in the promotion prices, discounts and incentives all the while the consumer is willing to spend for the good. Unfortunately, the […]
  7. Airlines Pricing Strategies & Human Resource Management
    At the same time, it is believed that the financial background of the company may affect its approaches to personnel management and the introduction of effective interaction techniques.
  8. Product Development, Branding, and Pricing Strategies Definitions
    The assigned topic deals with the importance of interconnectivity between the development of a product, it’s branding, and price, as well as possible tactics regarding its financial value.
  9. Hotel Services and Pricing Strategies
    The suggested bundle would include a sauna, spa treatment, massage therapy, and paddle boating/kayaking on the river and would have a price of $170.
  10. Monopoly Pricing Strategies in Case of Competition
    When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.
  11. Microeconomics: Art Gallery’s Pricing Strategy
    If the curator chooses to go for the second alternative of lowering the price of admission, then the revenue to the firm will increase in case the number of visitors will be considerably increased.
  12. Repositioning Dynamics and Pricing Strategy
    The important thing that needs to be considered is that the price of the product that would be paid by a consumer would depend on the promotional allowances and volume discounts apart from the manufacturing […]
  13. ABox4You Company’s Branding, Pricing, Distribution Strategy
    The third step in our marketing plan for aBox4You will be the analysis of competition and use of media tools to further our advantage and to stay on top of the competitive chain.
  14. Software Competition Strategy and Pricing
    The proprietary operating system enables a company to own all materials and products, particularly, software, ideas, and programs with the rights of ownership and primary developers.
  15. Hotel Pricing Strategy and Customer Booking Behavior
    However, with the growth and development of e-commerce in the 1990s, hotels and travel agencies changed how they operate their businesses by embracing the virtual platform.
  16. Mylan’s EpiPen Pricing and Marketing Strategies
    When it comes to marketing, the acquisition of EpiPen by Mylan became one of the key events in the history of the company.
  17. Promotion Strategies and Pricing Methods
    To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.
  18. Walmart Company: Pricing and Profit Strategies
    Additionally, one might consider the issues that the entrepreneurship is likely to face in the context of the target environment when carrying out the financial strategy of its choice.
  19. Glo Bus Company’s Pricing Strategy and Brand Image
    These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share […]
  20. The TJX Companies Inc.’s Pricing Strategies
    The TJX Companies, Inc.has managed to gain an immense competitive advantage with respect to pricing thanks to its unique pricing strategy relying on the benefits of the off-price retailing.
  21. Project Pricing Estimation and Strategies
    Since the project in question is managed with the help of the principles of sustainability, requires a comparatively small amount of financial resources, and depends on the target buyers’ behavior to a considerable extent, it […]
  22. Healthcare Pricing Strategies and Common Mistakes
    Most consumers approach the purchase of the services rendered by certain healthcare in a manner similar to retail shopping. The strategy will target to meet the lifestyle expectations of most consumers within their price brackets.
  23. Pricing Strategies in Airline and Other Industries
    Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those […]
  24. Seafood Products’ Strategic Pricing and Branding
    The idea is to develop a brand for selling seafood from locally based outlets with the vision of a global product depending on the success of the product locally.
  25. HDNET Company’s Pricing Strategies and Objectives
    HDNet is one of the pioneers in the market, which means that the competition at the moment described is not particularly high, even though it may increase in the future.
  26. Marketing Strategy: Effect of Pricing
    Despite the high cost, customers will be kept coming by the quality that the company is able to offer for instance when the company offers a unique products or it is the first one to […]

⭐ Simple & Easy Pricing Strategy Essay Titles

  1. Pricing Strategy for Nor’easter’s New Season in Springfield
    In light of this, Larry decided to conduct a survey to generate data for a better analysis of the market. A preliminary test of the survey was conducted to evaluate how well the respondents understood […]
  2. Pricing Strategies in International Markets
    The price of a product takes into account the cost of producing the item, the cost involved in providing the item to the customer and the amount expected in profit to avoid being eliminated from […]
  3. Channelling and Pricing Strategy
    To help in entering the market and increasing sales, there will be a number of marketing campaigns in the country. To determine the price of good in United States, the company will adopt a minimum […]
  4. Channel and Pricing Strategies
    The principal legal entity in Germany that control the channels and pricing in coffee is the government. The Federal preserve committee is another group charged with the management of the government money.
  5. Pricing Strategy and Special Topics
    In general, a business man should follow the following steps before settling down on the price of a commodity: come up with a marketing strategy, decide on the marketing mix, determine the demand versus price […]
  6. Pricing Strategies for Clearwater Technologies QTX Server Capacity Upgrades
    Since the goal of the company is to make customers purchase the 30 seat QTX server on the initial transaction, thus the 30 seat server must be considered a leader in strategizing prices.
  7. Apple’s iPhone Marketing and Pricing Strategy
    In addition to the pricing issues that saw the beginning of conflict between Apple and its consumers the company is also restricting access to the product both in the US and Europe by selecting only […]
  8. New-Product Pricing Strategy: Ipad
    The introduction of the iPad to the market came at the backdrop of a successful launch of the iPhone. All characteristics surrounding the second generation iPad confirm the fact that it is at the introductory […]
  9. Apple’s iPad Pricing Strategy
    According to marketing theory of brand extension, price-skimming strategy can be an effective method of pricing when the company using it has a strong brand name; Apple falls in the category.
  10. Pricing Strategy and Channel of Distribution
    In the venture of launching the product in the U. This paper also deals with the distribution channel for this product and how the channel is suitable for the product.
  11. Classy Company Pricing Strategy
    The quantity of the merchandise and the price strategy to be used to sell it will have an impact on how it performs in the market.
  12. Snapple Pricing and Product Strategy
    The main change that should be made in the company’s products is the packaging that they use: most of the products have been packed on plastic material that destroys the environment; with the decomposition rate […]
  13. Pricing and Promotional Strategies in Health Facilities
    Penetration Pricing The model advocates for a pricing method where an organisation sets its prices at a low rate than that offered by the competitor; the aim of the approach is attack a large mass […]
  14. JC Penney Pricing Strategy
    The fundamental objective of this strategy is to increase the customer base. Of course, the result would be a significant decline in the number of customer visits to the company stores.
  15. Developing a Pricing Strategy
    The ability to balance between the perceived value and the price of the product is an idea in coming up with the best price for your product.
  16. Marketing Concepts: Pricing Strategy
    This is the setting of a lower price to attract many sales in the market so as to enhance dominance in the market.
  17. Pricing Strategy and Channel Distribution
    Pricing strategy is an approach to pricing that every marketer is expected to use in relation to the company’s products. Therefore, in coming up with a marketing distribution channel, the producer should ensure that the […]
  18. The Australian Car Market Best Pricing Strategy
    As cited by “it is therefore encouraging for the participants of the automobile industry to witness that sales to private buyers recorded the largest increase this month by approximately 14% which is further a sign […]
  19. Discount Pricing Strategy
    The increasing discount rate will encourage customers to buy more from the shop as the more they buy the higher the discount.
  20. General Motors Corporation Pricing Strategies
    Denoted as GM, the company suffered severely following the economic crunch that hit US and the world as a whole.1. Pricing objectives are the targets that a company intends to attain through pricing.
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IvyPanda. "79 Pricing Strategy Essay Topic Ideas & Examples." March 2, 2024. https://ivypanda.com/essays/topic/pricing-strategy-essay-topics/.