Introduction
The history of graphic design starts from the very first day of humankind’s origin. The visual representation of the human experience and thoughts when recorded becomes the history of graphic design. But, in the field of graphic design, it cannot be accepted as history as the basic principles developed during the beginning stages are used by the designers of this modern era. The transformation in graphic design is experienced in every century, but it should be well accepted that many basic elements, principles, and practices are being the same.
International Style
In the Information Era, the invention of the computer and many design tools have offered even the common people to develop graphical designs. This assures that the creativity of the designers is not affected. Also, in this globalized world, designers are given a high degree of freedom to portray their thoughts. On the dark side, the development of International graphic design does not allow a uniform development of the popularity of a country’s design or the design associated with a nation’s culture.
In Graphic Design History, edited by Steven Heller and Georgette Ballance, the authors depict the fact that the designers of this modern time are not thinking in an out-of-box style. Also, they try to say that modern works fail to capture the listener’s mood.
The JCI logo “Be Better” can be taken for the discussion of “International Style and its effects on the designer’s creativity.” As explained on the website, the “Be Better” term used in the logo is a very easy one to remember, and it’s what everyone wishes to be in life. The JCI will help the people be better who approach them for developing leadership skills, entrepreneurial skills, social responsibility and fellowship. From this example, it can be well accepted that the international style did not restrict the creativity of the designer. Also, any designer who is associated with an organization either in direct or indirect terms should abide by the set rules of that organization, and this should not be taken in a sense that the creativity of a designer is made to stay within a cubicle.
Reference
www.jci.cc