For the qualitative research based on the company Outreach Chicago, several types of studies could have been chosen. The study does not require calculation and statistical analysis, so such types of studies as case studies, cohort studies, and panel studies could not be used. However, other types of research could be useful for the study proposed in previous assignments. The current research aims to prove that people receiving help from the company Outreach Chicago are satisfied and get essential supplies according to their needs using interviews as a method. Trend study could help disclose the aim of the research in a more specific way regarding the products or other items Outreach Chicago provides to its customers. For instance, the study could assess how popular among customers from low-income families hygiene kits are. The study can also calculate how popular these items will be in the future among the same targeted population.
Another study that suits the initial aim of the research more is a cross-sectional study estimating various people of different ages and characteristics regarding their opinions on Outreach Chicago’s service. This type of study is the most suitable for the initial plan of the research as it proposes a one-time interview of all the customers allowing them to express their opinion and show general satisfaction. If a trend study allows the company to estimate the popularity of one product in a certain population group, a cross-sectional study involves all the customers of the company. Trend study could be useful if the firm was bigger and the services it provided were vaster. A longitudinal study could be used for a definite group of Outreach Chicago’s customers in a long-term perspective regarding their satisfaction with the company’s service. The research in the framework of this type could also estimate the impact of Outreach Chicago on their lives, and how the service and help of the company enhance their living.
For all types of research, however, it is essential to make sure no other factors influence Outreach Chicago customers’ opinions provided in interviews. Such factors could be the close or relative connections between the team members and the clients initiating biased attitudes (Lin, Werner & Inzlicht, 2021). These factors frame the internal validity of the research, which states that the cause-and-effect connections received at the end of the work are not dependent on other factors.
Reference
Lin, H., Werner, K. M., & Inzlicht, M. (2021). Promises and perils of experimentation: The mutual-internal-validity problem. Perspectives on Psychological Science, 16(4), 854-863.