The campaign will focus on the favorable view of the Uber Eats app’s success stories and its customers, which include restaurants and grocery shops. Uber will conduct interviews with restaurant and grocery store executives, supervisors, and clients to make marketing movies that will be broadcast to Uber’s YouTube channel. The hashtag #Uber-Eats-Stories will be used in these videos to connect to social media platforms such as Facebook, Twitter, and Instagram. The first video posted to the Uber campaign YouTube account will demonstrate a consumer using the app to order meals for her office. This video will greatly influence potential consumers since it will inspire them to download the app and purchase their products from the convenience of their homes or workplaces.
Firstly, the narrative will cover numerous critical prospects, such as Uber Eats customers and their reviews. The social media will be able to utilize the positive sentiment around the success stories of Uber Eats’ operations by building a promotional campaign that will highlight user comments about the app. Second, the Uber Eats app will increase accessibility and extend POS integration. The campaign’s primary demographics will be a restaurant, grocery stores, and Uber Eats app users. Positive user feedback is critical for the Uber Eats app since it will help it develop a good reputation, boost its clientele or market share, and eventually lead to its success. Furthermore, the campaign is relevant to users since it will raise their awareness of the app’s availability and benefits. The app is a strategic platform the firm can utilize as a terrific marketing tool, connecting its cuisine to a vast network of hungry potential customers looking for a nearby restaurant.