Background of the study
Often, emerging businesses demands information flow and dimensional communication systems modeled in websites. Websites are an essential tool for marketing, purchase, recruitment, customer services, and communication.
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Across the globe, small, median and large business organizations have embraced the essence of owning a website from which all its activities are centralized. From a website, depending on its design, it is possible for a potential customer, employee, and the general public to have a quick access of services offered by a company and even trade or purchase goods online without necessarily having to appear physically.
Purpose of the study
The design and limits of accompany website depend mainly on the cost of maintenance and design, relevance, and sustainability (Chaffey, 2009). In relation to this, analysis of websites will include tools laid down for support, governance, and paradigm shift as communication technology experience metamorphosis.
Website use depends on the magnitude of information processing, decision faculty, and collocation efficiency, especially in marketing, identity, recruitment, and departmental control (Chaffey, 2009). In retrospect, it is necessary to address interacting facets of information marketing management and efficiency in communication via use of a customized website.
This research treatise examines the various uses and design of company websites for orders, information, storefront, communication, job recruitment, and marketing. Besides, quantifiable website progress and interpretation for successful, efficient, and modern communication system management are addressed as constituents of organization management framework. In addition, the treatise aims at reviewing an efficient, successful, cost-effective and secure website system to ensure competitive service provision.
Overtime, companies are faced with the need to develop an all-round and comprehensive websites which are secure, reliable and relevant to their line of operation. In the process, there is need to align management goals vertically on the operating processors affordable in the value market chain.
Unfortunately, sometimes this is not the case, especially when vertical arrangement is erased by coalitions of competence and structural operations. To achieve the desired outcomes such as comprehensive information efficiency, security, and optimal information presentation, there is an immediate need to establish the most reliable website design for appropriate system administration and functionality within optimal Pareto efficiency.
Often connected to a network system, examples of websites include simple and complex models depending on the quantity of information available in it. Thus, the hypothesis if this research study is to review design and appropriate use of business websites as a form of information sharing within business environment in the twenty-first century.
According to Swart and Kinnie (2003), websites are essential in processing, retrieving, storing and distribution information about a company’s products, services, human resource, management systems and marketing for competitive existence and relevance (Swart and Kinnie, 2003). The main components of a business website include the company profile, announcements, online trade, blackboard, and information update buttons.
These buttons are designed in a way that can monitor and detect alterations. From a software control system, websites have security systems, operation programs, utility support, and management systems (Swart and Kinnie, 2003). Websites can be customized to perform information processing requirements within a security monitoring range. Website system facilitates information sharing and marketing.
Business managers often have sole responsibility of managing information systems and marketing. Every year, the management set goals and flexible development plans aimed at facilitating growth in formation sharing and advertising products offered in the company website. For efficient information sharing, it must be viable and fall within the brackets of Pareto efficiency bundles.
Website design is the focal point of its operation and inclusivity. By employing open-ended questionnaires in direct interviews, the research targets information managers of medium business companies. Due to the small sample size, this method suits the goal of this research.
The questions to ask revolves around information, communication, recruitment, advertisement, and storefront management as part of information available in a website. In addition, issues on reliability, efficiency, and security of this form of information sharing system are also asked.
After data collection, simple swot analysis inclusive of quantitative correlation analysis of responses given is included on the inference. The findings revealed that company websites are essential in sharing information, management, and advertisement as a mean for maintaining a competitive edge and relevancy in service provision.
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Discussion and Analysis
Explanations on relevance and use of company websites in information sharing clearly indicate a complete paradigm shift in marketing and information management. Websites have enabled customers to do their shopping online from order, request for delivery, to making payments. In the websites, recruitment has been made easier as potential employees can apply for vacant positions online. Moreover, customers are given an opportunity to air their compliment and complaints for services offered to them.
Besides, dissatisfied customer may type suggestions for future improvement in service provision. As companies make alterations t factor in the comments provided, differentiation and brand growth is likely to improve as communication enhances. As an advertising tool, websites offer opportunity to customers to purchase goods from the comfort of their homes and make the company have a competitive edge above other players
Conclusion and Recommendation
As the social media grows, companies have embraced online marketing methodology in the form of social media websites where they can interact with clients and potential customers. Social medias are marketing tools that when well used can give a company a competitive advantage over its competitors.
Chaffey, A. (2009) “Business Information Management”. Web.
Swart, J. & Kinnie, N. (2003). “Sharing knowledge in knowledge intensive firms”, Human Resource Management Journal, Vol 13, No2, pp 60-75.