Objectives of Walmart and Their Achievement Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

At the given moment, Walmart is considered to be the world’s largest chain-store retailer. This company runs large warehouse and discount department stores. It sells a great variety of goods, such as grocery, furniture, apparel, toys, and video games, pharmacy etc (Walmart, 2010, unpaged). To a great extent, this variety has been one of the keys to their success. The mission, set by this corporation is to “save people money to help them live better” (Walmart, 2010, unpaged).

In turn, the vision of this company is to be the worlds leading retailer that serves customers throughout the world. The market strategies of Walmart are focused on price differentiation, at least this is how the company positions itself. On the whole, Walmart targets customers, who are quite sensitive about the goods of products (Barbard, 2007). Some of these people cannot afford to switch to a different supplier.

The information about the company’s financial and organizational performance is available on the Internet. In particular, one should speak about annual financial reports. They indicate that the company has increased its operating income by 5.1 % in 2010 (Walmart, 2010b, p 18). However, one should take into consideration that their operating expenses which were related to restructuring of the US operations and higher health benefit costs (Walmart, 2010b, p 18).

ObjectiveMeasure TargetAction
1)To reduce operational expenses of the company by 3 percent at the end of 2013 fiscal year.

Objective

In this case, the management should focus on such parameter as running expenses in each of the chain stores and the company in general.

Measure

It is possible to single out two level of performance: 1) financial level and 2) organizational level. One should expect the reduction of administrative costs by at least 10 per cent.

Target

The goal can be achieved through the reduction of administrative costs. Currently, the company hires more than 2 million employees. Some administrative positions can be eliminated since they are not essential for effective performance of the company.

Action

2) To increase the company’s presence in European and Asia by 9 percent at the end of 2020. The bulk of the company’s revenues come from the US sales, namely 63.9 % (Walmart, 2010b, p 16). Hence, it is necessary to diversify their revenues.

3) To raise the profitability of Sam’s Club warehouses by 5-7 percent at the end of 2015. According to the company’s financial reports, this segment constitutes only 11,5 percent of total sales.

The progress should be assessed by the company’s market share in these particular regions.

There are several measurement tools which should be used. One of them is the market share of Sam’s Club warehouses. The market share should be compared to that one of its competitors, especially Costco Wholesale.

This goal cannot be attained without changes at the level of internal operations, especially optimization of supply chain.

This change will be reflected at different levels. On the one hand, it will lead to better financial performance by 5-7 percent. Secondly, it will raise customer retention rates by at least 10 percent.

1) The company should carefully analyze the situation in the markets which are of the greatest interest to Walmart. In particular, it is necessary to determine whether the level of customer loyalty is very high. 2) The second strategy is to establish supply networks. Without them the company will not be able to pursue cost differentiation policies.

The management of Sam’s club should adopt more flexible pricing policies. They need to allow the customers to purchase smaller quantities of goods. At this point, they are forced to make wholesale purchases and some of them cannot afford it.

Reference List

Barbard M. (2007). “”. The New York Times. Web.

Walmart (2010). . Web.

Walmart (2010b). Walmart 2010. Financial Report. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2018, December 27). Objectives of Walmart and Their Achievement. https://ivypanda.com/essays/walmart-case/

Work Cited

"Objectives of Walmart and Their Achievement." IvyPanda, 27 Dec. 2018, ivypanda.com/essays/walmart-case/.

References

IvyPanda. (2018) 'Objectives of Walmart and Their Achievement'. 27 December.

References

IvyPanda. 2018. "Objectives of Walmart and Their Achievement." December 27, 2018. https://ivypanda.com/essays/walmart-case/.

1. IvyPanda. "Objectives of Walmart and Their Achievement." December 27, 2018. https://ivypanda.com/essays/walmart-case/.


Bibliography


IvyPanda. "Objectives of Walmart and Their Achievement." December 27, 2018. https://ivypanda.com/essays/walmart-case/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1