At the given moment, Walmart is considered to be the world’s largest chain-store retailer. This company runs large warehouse and discount department stores. It sells a great variety of goods, such as grocery, furniture, apparel, toys, and video games, pharmacy etc (Walmart, 2010, unpaged). To a great extent, this variety has been one of the keys to their success. The mission, set by this corporation is to “save people money to help them live better” (Walmart, 2010, unpaged).
In turn, the vision of this company is to be the worlds leading retailer that serves customers throughout the world. The market strategies of Walmart are focused on price differentiation, at least this is how the company positions itself. On the whole, Walmart targets customers, who are quite sensitive about the goods of products (Barbard, 2007). Some of these people cannot afford to switch to a different supplier.
The information about the company’s financial and organizational performance is available on the Internet. In particular, one should speak about annual financial reports. They indicate that the company has increased its operating income by 5.1 % in 2010 (Walmart, 2010b, p 18). However, one should take into consideration that their operating expenses which were related to restructuring of the US operations and higher health benefit costs (Walmart, 2010b, p 18).
Reference List
Barbard M. (2007). “It’s Not Only About Price at Wal-Mart”. The New York Times. Web.
Walmart (2010). Corporate Website. Web.
Walmart (2010b). Walmart 2010. Financial Report. Web.