Zillow company is the organization which provides different services for people who want to buy a house. That is why, there are certain strategic steps which main aim is to help company become beneficial. First of all, it created its own web site which helps it to develop and provide various services (DePillis para. 1). It is rather wise decision under modern conditions. The fact is that nowadays the Internet plays very significant role in the functioning of any company.
It is possible to say that some companies have more incomes from deals which were closed in the internet. Taking into account the character of services which a company provides, it should be said that creation of the Internet site is one of the most important strategic steps. Being oriented on people who follow the latest tendencies in given sphere, Zillow company tries to create a certain set of strategic activities which main aim is to create and support the image of modern company.
With this in mind, it is possible to say that creation of its own web site is one of the most important strategic steps of the company as it can serve as the starting point from which the whole functioning of the company under new conditions could be organized. It can guarantee acquisition of a certain competitive advantage. The next important step is connected with the previous one. This step is creation of strategic base which could help to suggest customers information about different kinds of estates which are available at the moment. Moreover, the data base created by the company includes information which is presented in different newspapers connected with the issue.
It is very important for the functioning of the company. More than 180 United States newspapers become the part of Zillow Newspaper Consortium (Zacks Equity Research para. 6). This action helps to achieve competitive advantage and become more beneficial. Moreover, is should be said that strategic planning and thinking includes information acquisition and its storage in order to be able to analyze situation on the market and respond to the slightest changes in it.
Within this framework, Zillows database can be taken as a very important strategic step, because Zillow Newspaper Consortium is able to seize the whole market and help top managers of the company to create some new activities which will be able to regulate companys functioning. Additionally, it is also obvious that this Newspaper Consortium will help a company to promote its services which can be taken as a wise strategic step. One more important strategic activity of the company, which shows good skills in strategic planning, is the purchase of Trulia, another influential web site which deals with the same issue (Firlus, White and Willanzheimer para. 4).
It is obvious that in such a way the company tries to get rid of rivals and dominate. This step could be analyzed through the prism of strategic planning and thinking. It is evident, that rivalry is the thing which stimulates development of the company, though, at the same time it can have pernicious effect of the level of incomes. That is why the attempt to get rid of other companies which provide their services in the same field can be taken as a good decision of the officials of the company. Moreover, clients of the organization which is bought will have no choice but to use services provided by the new owner.
It is possible to outline five main objectives of the company. The first obvious aim of the company is to become the most popular organization which provides its services in the given sphere. That is why, a great number of actions are connected with the improvement of services which a company suggests and struggle with rivals (“The Biggest Risks for Zillow Stock” para. 4). Moreover, the second objective is to increase its incomes and become even more beneficial in order to continue its development and growth.
Another objective of the company is the quality of its services and customers satisfaction. Great number of applications created to support them can serve as the evidence to this statement. Moreover, the company obviously wants to capture the market in order to become the only possible provider of services of this sort and guarantee its security and development. Finally, the last goal of the company is to implement modern technologies into its functioning for it to become more modern and beneficial.
In conclusion, it should be said that the company managed to achieve some goals. Nowadays, Zillow and Yahoo create the largest advertising network which is rather popular. Additionally, due to the latest successes achieved by the company, it managed to increase its incomes significantly. This increase became able because of the improvement of quality of services provided by the company and new methods used in its work (Olsen para. 4).
The last important goal is obviously the acquisition of the main rivals of the company (“Zillow Group, Inc. Guru Stock Analysis” para. 5). In this way Zillow can guarantee its successes and stability as a great number of customers will have no choice but to use services provided by Zillow company.
Works Cited
DePillis, Lydia. “Here’s Zillow’s strategy for dominating online real estate”. The Washington Post. 2013. Web.
Firlus, Florian, Asya White and Erik Willanzheimer. An Objective Analysis of Zillow’s Proposed Acquisition of Tulia. n.d.. Web.
Olsen, Skylar. “More Money, More Choices: Income and its Effects on Mobility“. Zillow. 2015. Web.
“The Biggest Risks for Zillow Stock”. Investopedia. 2015. Web.
Zacks Equity Research. “Zillow Hits a 52-Week High, Positive on Strategic Partnerships”. Zacks. 2014. Web.
“Zillow Group, Inc. Guru Stock Analysis”. Nasdaq. 2015. Web.