Advert 1: Tilescape
Tilescape appears on the internet at ‘Fiveways Directory’ as a company that deals with tiles (The Fiveways Directory, 2014). The advert is printable, eye-catching, and it is obvious that the person who prepared the advert took superfluous time to put the pieces together. The space used for this advert is adequate because one can understand the functions of the “Tilescape.” The advert is targeting an audience in the digital world where the nature of the floor is sometimes enhanced by tiles to look more elegant and radiant. Tiles are associated with the aristocrats and individuals at the higher levels of the socioeconomic ladder.
Advert 2: Cadillac Shield
Cadillac Shield is the product advertised by this radio advert (Cadillac Shield, 2014). Time used is one minute, and it aims at communicating the salient and most appealing characteristics of the product. The advertiser has used a combination of background sound and a deep voice to mimic the strength and efficacy of using the Cadillac Shield. This advert attempts to persuade the listener to use the Cadillac because of the mentioned benefits. As a result, it intends to influence the action of the audience through a social cognitive approach.
Advert 3: Fiveways Fruits
Fruits are being advertised here (The Fiveways Directory, 2014). The advert has used a limited amount of space on the webpage, and it is obvious that few minutes were taken to prepare it. This advert is plainly informative, largely aimed at creating awareness, or reminding its clients of the existence of fiveways fruits and the times when one can access them. The limited space consumed by this advert could be due to the fact that fiveways own the webpage, and it would make no economic sense to consume a lot of space when the company could use some for economic gain.
Advert 4: Barfields Family Butchers
This advert entails adequate details of the company, and its products and services (The Fiveways Directory, 2014). The advert is online, printable, and adequate time and space was used to prepare it. Barfields family butchers deal with all sorts of cooked meats, which they deliver free of charge. Social learning theory explains the use of the information provided and the picture that serves as a graphical representation of Barfields.
The audience learns of the products provided and where to get them without many hustles. There is a demonstration of reciprocal determinism in the sense that the client benefits from getting the products at his or her doorstep while the company is likely to benefit from retention of clients.
Advert 5: Practical English Programme
This print advert in the guardian newspaper is merely a question of one’s competence in English (Meltzer, 2009). The question is so invoking that it prompts the reader to get answers on how to be perfect in English. It seems little time was spent preparing this advert, but it utilizes adequate space.
The newspaper advert gives the reader a chance to evaluate their language proficiency and a solution on how to be perfect at it. English is an international language; thus, proficiency at it is imperative. It is, therefore, true that English is associated to universality. Beside the question is a half-portrait of a neat and smartly dressed man, and it seems there is an association between language proficiency and success.
Advert 6: Whatever’s Comfortable Shampoo
This advert is advertising a comfort shampoo that apparently creates a feeling of comfort and relaxation, and it runs for one minute (Hughes, 2013). In this TV advert, interaction among the parties involved takes place differently. In addition, there is some demonstration of roles. The advert is set up in a beauty shop, and the role of a hairdresser is to take care of people’s hair, which she does perfectly. The shampoo being advertised seems to improve her role as seen from the pleasure that emanates from the man being washed.
Advert 7: Ultra Broadband
The advert promotes the use of broadband, and it runs for one minute (Hughes, 2013). The TV commercial delineates the broadband as a reliable tool that connects one to the outside world. It embraces social interaction within the different segments of society. The TV commercial is thrilling and gives snapshots of the different dimensions of the society. This advert claims that the broadband can link someone to whatever is going on in the outside world without him or her having to move an inch. It is embracing technology, which links an individual to the world while still on his or her seat.
Advert 8: Honda Hands
The advert on Honda Hands promotes Honda products, and it runs for two minutes (Hughes, 2013). The TV commercial has utilized adequate time to show what intelligence and creativity can do. This TV commercial depicts objectification of the masculine hand to show strength of the Honda products. In addition, it indicates an evolution of products with time; hence, the products change and are presumed to get better with time.
Advert 9: Barlette Homes
Selling and buying of homes are the central messages of this radio advert (Awspromedia, 2010). The advert has adequately utilized time, running for one and a-half minutes, and it has described the most important details while buying or selling a house. The advert indicates the functions played by the different parties in the successful sale of a house. All these parties must collectively work together for the process to be complete.
Advert 10: Jimmy Spices
The Jimmy spices advert sells its name to the public, and it directs the public to the jimmy spices website (Awspromedia, 2010). This advert is very short, running for 20 seconds, and the listener can hardly tell what is being sold. This radio advert promotes the use of social networks that enable individuals to make wise and informed selections of the products they wish to get.
References
Awspromedia. (2010, May 25). Radio Advert Examples [Video file].
Cadillac Shield: What Doesn’t it Do? (2014) [Radio Commercial]. Minneapolis, MN: Babble-On Recording Studios.
Hughes, K. (Ed.) (2013). 30 top TV commercials.
Meltzer, T. (2009). The advert just keeps going. The Guardian.
The Fiveways Directory. (2014). Example Designs.