Cadbury Dairy Milk is one of the most famous brands of chocolate bar, produced by Cadbury UK. From 1905, this chocolate is sold in different countries, and its nonordinary commercial is one of the most captivating things, which may attract any person.
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It actually does not matter whether people decide to buy the product at once or not, the effect of the commercial is regarded to be really impressive and stays in people’s minds for long. In this paper, I want to concentrate on the analysis of one of the commercial concerning a specific Cadbury chocolate, Dairy Milk, clear up its techniques and its audience, and explain how humor can make the commercial more effective.
Nowadays, people cannot come to you and offer to buy something without proper advertising. This is why sellers prefer to use any possible powers of persuasion and prove that people really want to buy something and, if the product will not be bought, it will be a significant loss. Commercial techniques turn out to be really effective means to attract, persuade, and demonstrate a consumer that this or that product is really worth of buying.
One of the best Super Bowl Commercials 2009 is the commercial of the Cadbury chocolate, where two little children demonstrate their unbelievable skills to move their eyebrows and express the emotions by means of eyes and heads’ moves. Of course, one of the possible ideas to use in the commercial of chocolate is concentration on children. Children adore chocolate; chocolate is something that makes all children happier.
The creator of the commercial under consideration does not use such techniques as free products or snobbery, or exigency. To my mind, one of the bright techniques, used in this commercial, is innuendo. When people look at those two children, making such amazing things with their eyebrows, they have a chance to imagine what causes such abilities and why. Of course, some people may be just irritated because of such a creepy show; this is why it is better to remember about humor and laugh out loud.
With the help of humor, the creators make this commercial interesting to lots of people: children will like it and pay attention to it because of the participation of other children in this commercial; parents will find out one more means to make their children happier; and other people will find another video to enjoy and be amazed with what children can do. Is such a commercial effective?
Of course, it is! Even if people do not like chocolate, they certainly will be eager to known what this chocolate is all about, and why it can make children perform such show.
All people want to have fun and relax. This Super Bowl commercial about Dairy Chocolate is one of those, which make any person with any mood smile and even laugh loud. The performance, prepared by a little girl and smart guy, attracts the attention of many people.
Even if chocolate cannot cause such reactions, it is possible just enjoy, laugh, share this good mood with some other people. And when a person, who has already watched this commercial, passes a stall with Dairy Milk, he/she will certainly remember the commercial, smile, and decide to taste this chocolate and check his/her own skills with moving eyebrows.