Communication Strategy as a Management Tool Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Communication is vital for successful attainment of corporate goals in both profit and non-profit making organisations. Any organisation has a noble goal of fulfilling its set targets and attainment of its corporate objective; to attain this goal, the flow of information is essential (Wang, Hult, Ketchen & Ahmed, 2009). Communication in a business context cuts back and forth to all stakeholders; the major stakeholders affected directly by the quality of information flow are employees, customers and shareholders.

Yenkey, Christopher, in his article Transparency as an organizational characteristic: the critical role of information flow, presented to annual Meeting of American Sociological Association in Philadelphia, came up with a number of hypotheses to show the importance of communication in formal and informal organisations. This paper discusses hypothesis four and five of the article.

Hypothesis: Organizational Goals

The writer hypothesised that the kind of organisation that is receiving information dictates the form and kind of communication to take place; communication was hypothesised to be influenced by organisational goals (Yenkey, 2005). The hypothesis is true; this is so because the world has a number of organisations with different roles, goals and management strategies, the approach taken in profit making and non profit making organisation is different thus they mode of communication is special and unique to them (Whitaker, 2004).

Secondly communication is a management tool, there is no one management system that is applicable to all organisation, what prevails is an adjustment of a strategy to meet the needs of a particular organisation. Good business communications in relationships with either fellow staffs or customers is needed in order to prosper. Business success can be measured in terms of the practicability of business relationships, which is directly proportional to the quality of communication (Swamson, 2009).

Some social organisation like the security forces may have a one-direction flow of information in terms of commands (top-down communication), while other social institution, which are performance-driven, as hospitals will have a dual communication system. For example in military attacks, the commander orders are top bottom since the situation demand so (Guffey, 2009).

Hypothesis: Role of the Target Audience

In a communication, there is the recipient of the information conveyed; according to hypothesis five the qualities of the information outflows is dependent to the target audience (Yenkey, 2005). The above hypothesis is true; this is so because how well the audience can receive the information determines whether they will get the information right or not.

The target communication has a language and a culture that must be understood when passing the information, their values, qualifications, expectations and skills will be considered when passing certain information (Wheelen & Hunger, 1999).

If the team receiving information is competent in a certain field, the role of management information can be guidance and shaping an organisational pathway. When the audience are people who do not understand, the management is seen to teach them on the expected; this creates a difference in the channel used, tones and approach adopted.

Communication means more than just giving out messages; it involves speaking, listening, sending, and receiving messages; listening is the key to success for an effective communication the audience must be willing to listen and understand the message as conveyed and not distort the meaning. For business communication to be successful, listening has to be proficient. Listening simply means holding back one’s judgment and allowing answers to come from outside (Guffer & Almonte, 2009).

Conclusion

An effective communication strategy is a management tool where two-way flow of information is facilitated; it assists in the attainment of organisational goals and objectives. Different organisations have different communication approaches; target audience and organisation’s corporate goals influence the approach adopted.

References

Guffer, M. E. & Almonte, R. (2009). Essentials of Business Communication. New York: Cengage Learning.

Guffey, et al., (2009). Business Communication: Process and Product. New York: Cengage Learning.

Swamson, R. (2009). Foundations of Human Resource Development: Easy read Large Edition. San Franscico: ReadHowYouWant.

Wang, C., Hult, G., Ketchen, D., & Ahmed, P. (2009). Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination. Journal of Strategic Marketing, 17(2), 99-122.

Wheelen, L., & Hunger, J. (1999). Strategic Management and Business Policy: Entering 21st Century Global Society. Massachusetts: Addison Wesley.

Whitaker, R. et al. (2004). Media writing: print, broadcast, and public relations. New York: Routledge.

Yenkey, C. (2005). Transparency as an organizational characteristic: the critical role of information flow. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2019, February 20). Communication Strategy as a Management Tool. https://ivypanda.com/essays/business-communication-9/

Work Cited

"Communication Strategy as a Management Tool." IvyPanda, 20 Feb. 2019, ivypanda.com/essays/business-communication-9/.

References

IvyPanda. (2019) 'Communication Strategy as a Management Tool'. 20 February.

References

IvyPanda. 2019. "Communication Strategy as a Management Tool." February 20, 2019. https://ivypanda.com/essays/business-communication-9/.

1. IvyPanda. "Communication Strategy as a Management Tool." February 20, 2019. https://ivypanda.com/essays/business-communication-9/.


Bibliography


IvyPanda. "Communication Strategy as a Management Tool." February 20, 2019. https://ivypanda.com/essays/business-communication-9/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1