Home > Free Essays > Business > Company Analysis > Case Analysis: Google
Cite this

Case Analysis: Google Case Study

History, Development, and Growth of Google

Google’s history depicts various efforts with regard to its inception and propagation over a long period. In 1996, Larry Page and Sergey Brin initialized Google as part of their doctoral academic research project at Stanford University.

These efforts materialized through involvement in a project dubbed The Stanford Digital Library Project (SDLP).The project sought to establish a technological tool for integrated library services.

As they sought thematic areas for the project’s dissertation, Larry opted for mathematical relations in the World Wide Web. Through constant encouragement from his supervisor, Larry propagated efforts that led to development of Google.

Brin later joined Larry for a joint venture on the project. Since its inception in 1998, Google has undertaken various efforts to entrench its hegemony and stature as a dynamic search engine. The company undertook various steps to ensure and guarantee its survival in a competitive market.

Due to dynamic and competitive nature of technology market, Google endeavours to articulate its vision and mission in a bid to align to recurrent market forces.

Google continues to record tremendous growth and expansion in markets across the world. This emanates from increased popularity and convenience of internet as a tool for social and economic undertakings.

Google has a wide range of avenues that seek to consolidate efforts with regard to economic enterprise. For instance, the company charges for online advertising and other related economic ventures.

Experts attribute popularity of Google to suitable design that supports easy navigation by internet users. The company has an explicit code of conduct that promotes acceptable practices and corporate undertakings.

Through its vision and mission, Google upholds its desire for competence, quality, and precision in advancing various corporate endeavours and undertakings.

Since its inception, Google has undertaken various steps to ensure growth and progression in global networks and profitability. For instance, it acquired Pyra Labs, a company that had several stakes in internet development across the world.

According to critics, the acquisition was inconsistent with Google’s business and structural inclination. On the contrary, the company garnered various benefits with regard to its ability to compete with other players in the market.

After various efforts to entrench itself in the market, Google has a unique place among its users across the world. Users consider it as dynamic and resilient in providing services to internet users.

The company has strategic advantage because of its ability to incorporate, as well as adopt new and emergent trends in modern technological landscape. Growth and development of Google is evident in performance of its shares in the stock market.

This bolsters confidence and ability of shareholders as they anticipate growth and progress in operations of the company.

After several years of growth and success, the company suffered stiff competition from other commercial entities within the market. This reality necessitated various structural adjustments and alignments that sought to initiate viable steps to allay such threats.

SWOT Analysis

Google is a commercial entity that offers services within the realm of internet and other complimentary areas of concern. It offers services in cloud computing, software development, and online advertisement.

It supports search engine services through its elaborate technological framework. The company has a global network that supports services and undertakings in the market. Through its extensive network, Google offers an opportunity for clients to enjoy affordable and quality internet services.

From its headquarters in the United States, Google coordinates various activities in regional centres and outlets around the world. This accords Google a prime opportunity for growth in its quest for progress and profitability in a competitive corporate environment.

The company has several competitors within its scope of operation. This creates impetus for dynamic and progressive corporate posturing in order to ensure positive results in all undertakings.


Google has a dynamic array of products that adapt well to recurrent changes within its market. The company offers products that align to universal demands and expectations with regard to applicability and adaptability.

Its products appeal to users in diverse social and economic backgrounds. For instance, Google maps offer direction in all areas where the company operates. Its ability to devise such universal products is an obvious competitive advantage.

In addition, the company has capacity to offer quality products and services. The company always endeavours to solve various challenges that manifest within its market. Such efforts are integral in ensuring delivery of quality services.

The financial situation of Google offers it an opportunity to institute various organizational undertakings that support its quest for proficiency and exception in market operations.

Google is among companies that achieve profits through provision of products and services. This gives it unique opportunities for intensive operations around the world.

Google has a formidable dominance within the market. This reality offers it various opportunities as it seeks to improve presence within the market. Such dominance accords the company several opportunities to launch and market various products that satisfy inherent customer needs.

Google also integrates its products and services to ensure and guarantee efficiency in satisfying customer needs. Besides, its products are easy to use and are compatible with all operating systems. Such degree of product integration is unique to Google.

The company also offers products that are innovative and cognizant to market needs. In fact, Google ranks highly in global innovation index as articulated by various research outfits.


Google has several areas that herald negative effects on its ability to fulfil long-term goals and aspirations. One such area is its overreliance on online advertising as its sole source of income.

Although online advertising has better and strong future prospects, it is vital for the company to diversify and venture into other areas of interest. This will increase and entrench its resilience and adaptability to dynamic market forces.

The company also offers various products that rank low with regard to profitability and value addition. These products undermine operational relevance within its global market scope. Another weakness is Google’s involvement in lawsuits over patent rights.

Such legal tussles do not add value to its operational discourse. On the contrary, they raise controversy and legal challenges that affect its overall performance in the market. Such realities affect Google’s relationship with other players within the market.


There is tremendous growth in mobile telephony in modern world, which in turn increases number of people who rely on mobile internet as a source of crucial information. Google could utilize this opportunity to launch and offer more services to such people.

This will increase its relevance and dominance in the market. To ensure growth and expansion, Google should intensify efforts to acquire patents. This is achievable through mergers and acquisitions that could ameliorate its position as a service provider.

The company should also intensify its efforts towards developing driverless automobiles. This could help the company achieve monumental technological success and relevance within its market. This could also offer a favourable avenue for diversification and expansion.

Google should intensify its efforts to launch into production of electronics and appliances that satisfy market need demand for such products. This would in turn increase its profitability and dominance within its market scope.


The increasing number of people who rely on mobile internet is a major threat to operations of Google. For instance, it is challenging to offer advertisements for such users due to limited space.

Increase in internet mobile users leads to decline in number of people who access internet services through personal computers. Google has numerous products that do not add value to its quest for profitability.

Continued development and propagation of such products will grossly affect overall sustainability of Google. The company also faces stiff competition from various companies that offer similar services. This reality offers a major threat for Google as it seeks to raise its profile within its market scope.

Corporate Level and Business Level Strategy

Google has numerous corporate and business level strategies that promote its relevance and dominance across the world. Such strategies improve its desire for best practices in provision of services to internet users.

Google endeavours to initiate and sustain cordial relations with other corporate entities that offer similar services within the market. The company has a vibrant corporate social responsibility policy that supports its desire for proper relations and activities in its market scope.

The company also seeks to maintain proper and healthy relations with commercial entities at various levels of engagement. Such strategies are critical in ensuring proper functioning of Google. They also guarantee success and profitability in a competitive corporate environment.


All commercial entities seek to improve their performance and sustainability within respective markets. They undertake operations that promote desire for profitability and good corporate practices.

Google should review its corporate strategy to accommodate emergent realities of business in modern world. The company should diversify its operations in order to achieve dynamism and progress.

Such strategic overhauls promote Google’s desire for proper and suitable corporate and business practices.

Google should intensify its efforts towards development of unique products that satisfy demand in its various markets. This would in turn increase its profitability and dominance within its market scope.

This case study on Case Analysis: Google was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Case Study sample written from scratch by
professional specifically for you?

Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar

301 certified writers online

Cite This paper

Select a referencing style:


IvyPanda. (2019, July 5). Case Analysis: Google. Retrieved from https://ivypanda.com/essays/case-analysis-google/

Work Cited

"Case Analysis: Google." IvyPanda, 5 July 2019, ivypanda.com/essays/case-analysis-google/.

1. IvyPanda. "Case Analysis: Google." July 5, 2019. https://ivypanda.com/essays/case-analysis-google/.


IvyPanda. "Case Analysis: Google." July 5, 2019. https://ivypanda.com/essays/case-analysis-google/.


IvyPanda. 2019. "Case Analysis: Google." July 5, 2019. https://ivypanda.com/essays/case-analysis-google/.


IvyPanda. (2019) 'Case Analysis: Google'. 5 July.

More related papers