The article “Apple has an Obligation to Help Solve America’s Problems” by Clyde Prestowitz can be evaluated as a successful application of varied rhetoric strategies directed to the article’s audience. The art of rhetoric, developing an argument, stating and grounding one’s ideas, and communicating one’s thoughts is effectively applied by the author in the article. Within the article under consideration, the audience will find a consistent and coherent argument written in a logical order and lead the reader through a row of effective arguments aimed at forming a particular way of thinking concerning the issues discussed in the article. The article is addressed to the most varied and wide audience with a desire to expand one’s knowledge on economical matters related to job creation in the United States, and the position of such a global giant company as Apple concerning this important matter. According to the article’s editor, Clyde Prestowitz is the founder and president of the Economic Strategy Institute. A former counselor to the commerce secretary in the Reagan administration, Prestowitz is the author of “The Betrayal of American Prosperity” and blogs about the global economy at Foreign Policy” (Prestowitz par.2).
Generally, the article can be evaluated as a fine piece on the art of rhetoric providing sustainable data and an interesting layout helping to form one’s vision concerning the issue of creating working places in the United States by global corporations such as Apple and the economical results of this practice. Analyzing the rhetorical effectiveness of this article, it should be stated that the author resorts to the use of such important elements of the art of rhetoric as pathos, ethos, or logos rather effectively.
Presentation of the Article
Reflecting on the article’s presentation, it should be stated that the author has developed a solid piece of information on the issue of jobs creation in the United States using the art of rhetoric effectively and skillfully, and, as a result, this article can be acclaimed as a successful address to the interests of the widest audience. The article begins with a review of the basic ideas that Apple has concerning the economical characteristics of employing their workers in the United States. In the main part of the article, Prestowitz largely concentrates on varied means of solving this serious problem, and the proposals from a row of competent specialists. With regards to the authors’ style, it should be said that it is rather interesting and easy for comprehension and perception. The strength of his style is in the ability to make every reader interested and involved in the argument. The primary purpose of this article seems to persuade the audience of the need to evaluate the situation in the job market of the United States. The article raises the possibilities and issues that are rife with the question of the implementation of different employment strategies by such business giants as Apple and other global corporations.
Speaking about the use of logos, pathos, and ethos in this article, it should be stated that all these important components of a successful argument were addressed effectively. First of all, the logos or the logical component of this article is efficiently developed offering an easy opportunity for the audience to pierce into the article’s idea; as a result, the targeted audience is effectively reached. Secondly, pathos or emotional appeal to the audience to think about all the issues and problems which are rife in connection to the problem of creation of additional working places in the United States is also evident in this article. In this vein, the author resorts to the use of such thought- and emotion-provoking phrases as “what is good for Apple can also be good for the American economy” or “by having the assembly work just over the border, Apple can ensure that costs can be kept under control” (Prestowitz par.12, 15). Finally, with regards to ethos or the appeal to the authority of the presenter, it should be stated that this component is also efficiently developed within the framework of the article under consideration. It is stated above that Clyde Prestowitz has acquired vast experience in the area of economy and economic-related matters during his long years of effective counseling even in the administration of the President of the United States. As a result, the author of the article can make use of his authoritative position to provide a piece of economic advice to his audience.
Conclusion
Concluding on all the information related above, it should be stated that the article “Apple has an Obligation to Help Solve America’s Problems” by Clyde Prestowitz can be described as an efficient work on the art of rhetoric. Reading this article has gotten me into thinking about the importance of mastering a row of skills that are necessary for leading the argument and expressing my ideas and thoughts effectively. Speaking about the goal of this article in reaching a varied audience to encourage thinking about the issues connected to employment in the United States, it is fully and effectively accomplished.
Works Cited
Prestowitz, Clyde. 2012. Apple has an Obligation to Help Solve America’sPproblems. Web.