Major/Minor Headings
Contemporary media and music undergo considerable changes nowadays because of several reasons; this is why it is necessary to pay more attention to how music is perceived by the listeners and which factors contribute to the role of music in our world. The poster evaluated in this paper is devoted to one topic: the idea of commercial music and its impact on listeners. The major heading of the poster is “Commercial Music for Listeners”. It means that the main subject of the poster is to prove that commercial music is inherent to the modern world and does have a certain impact on listeners. There are also three minor headings of the poster: “Commercialization”, “Globalization”, and “Personal Attitude”. These three issues have to be discussed to understand how and why the process of commercialization in the sphere of music becomes an urgent theme. People are involved into all the process happened in the sphere of music, this is why they have a chance to influence the development of true music and improve the conditions under which music is offered to the listener.
Introduction
The poster discussed in this paper has several purposes: first, it helps to underline that the sphere of music is not perfect, and people are responsible for the activities they make to meet their financial benefits; second, the poster explains that there are many outside factors which make people consider their financial needs at expense of their emotions and interests; and finally, the chosen poster introduces the idea that has to be considered by people involved into the world of music because human emotions and feelings should be of prior importance in order not to lose the piece of humanity inherent to all people. Adorno (2002) admits that “music, with all the attributes of the ethereal and sublime which are generously accorded it, serves in America today as an advertisement for commodities which one must acquire to be able to hear the music” (p. 295). Such understanding of music shows that people are not always to listen to the music and enjoy its beauty, this is why it seems to be very important to help people define their skills and knowledge about music and show the right way of how music should be perceived and used. And the chosen poster is one of the attempts to be made to change the world of music and people’s understanding of music worth.
Discussion of the Poster
There are four main sections in the poster. The major heading introduces the idea that will be discussed throughout the whole poster: commercial music for listeners. Contemporary media influences considerably the ways of how people understand new ideas, aspects, and improvements in their living conditions. The modern reality is expressed using media, and music is one of the spheres which have to be considered by people to understand their roles, functions, and possibilities. Unfortunately, the wrong use of media or a simple desire to earn more on the chosen activities makes almost all spheres of life dependent on human needs and mercenary ideas. This is why it is necessary to invent as many methods as possible to open human eyes and prove that their actions are not always correct and ethically approved.
The poster under consideration aims at defining human weaknesses and problems. First of all, in this poster, the work that serves as the basis for investigations is introduced. The audience should understand that the idea of commercial music is not new and has been already investigated a lot. The achievements of Theodor Adorno help to find the mistake made by people: any kind of music that is performed is usually driven by people’s commercial interests. In other words, people make use of music to sell as many CDs as possible, to use the Internet to spread their ideas, and to introduce more I-pods employing which music may listen. The necessity to buy tickets for expensive prices makes music unavailable to people because not all people can buy tickets and enjoy their favorite music. The commercial process becomes an inevitable part of human life, and music is not always free as it should be in real.
And this small still rather informative poster calls people to re-evaluate their attitude to music and try to consider personal feelings and hearts to enjoy music beauty. Until it is not too late to make some changes and define the role of music in the modern world.
Theoretical and Conceptual Issues Raised in the Poster
The peculiar feature of the poster is that several theoretical as well as conceptual issues are raised here. The point is that the effectiveness of the poster is predetermined by several factors: what the audience expects to see on the poster, what influence should be made on the audience, which ideas are to be introduced, and what conclusions should be made after the poster is evaluated. The creation of the poster is based on all the above-mentioned factors.
The theory is the basis of the poster under analysis. The point is that Theodor Adorno whose critical paper was used as the foundation for the poster was a famous theorist, this is why all his theories and suggestions contain several theoretical issues. The theoretical issues raised about the poster are as follows: the process of globalization defines the quality of music as well as its spreading around the whole world, and if people need to achieve success at expense of decreasing the true role of music in their lives to follow globalization, they will make a decision in turn of globalization. Another theoretical issue raised is all about the idea of commercialization: even if people try to consider their commercial interests, they support fake music that is spread in their minds. As a rule, such music is repetitive and bland that may disappear within a short period or be replaced by another type of music that can make more money at the moment.
The conceptual issues raised in the poster are based on the idea of questions about the meaning of the ideas discussed. Though there are no interrogative sentences on the poster, some questions may appear as soon as the poster is offered to the public. Is it possible to enjoy commercial music in the same way people enjoy classical music for example? Or, does globalization define the quality of life? Or, is it true that people stop listening to music by their hearts and minds? Is music all about the money-making process? Such questions should be posed to involve people in discussions as a result of which it is possible to achieve some agreement and re-evaluate the place of music in human lives.
Conclusion
In general, the poster evaluated may become an important issue for consideration. Sometimes, people need some kind of stimulus and ideas to change their lives and discover some interesting aspects of their existence. The main purpose of music is to advertise to people and to provide them with numerous chances to demonstrate their skills and potentials. It is hard to live without music; still, it will be harder in case music will be absorbed by money, and the desire to find some financial benefit. Music should be a free issue available to all people in the world, and the commercialization of music should be stopped in order not to provide people to destroy those pieces of humanity inherent to every citizen.
Reference List
Adorno, R 2002, “On the Fetish Character in Music and the Regression of Listening”, in Essays on Music: Theodor W. Adorno; Selected, with Introduction, Commentary, and Notes by Richard Leppert; New Translations by Susan H. Gillespie. University of California Press, Los Angeles, CA.