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Dunkin Donuts and Coffee Market Analysis Case Study

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Updated: Feb 25th, 2021

What are Dunkin’ Donuts’ strengths listed in the video?

Dunkin’ Donuts’ is all about the customers and the services provided. The brand must be accessible to people, and it is required to be of high quality. Also, it is very people-oriented. The internal philosophy is based on having fun and interacting with customers. The company listens to the consumer and what sort of requests the public has. The unique quality of making the product is a patented approach to tasty and high-quality goods. Even the commercials are very oriented towards the consumer. The personality of the company is outgoing and consumer-based. The quick development of the company from 1979 on, led to an enormous expansion. Convenient locations domestically and internationally have reached many corners of the world. The standards are very high for quality and especially coffee, “it gets thrown out after 18 minutes”. Before launching, the flavouring of the coffee takes place, which strictly tests the quality of the taste and consistency. Any defects are pointed out by smelling and tasting many samples.

Did Starbucks have a meaningful impact on Dunkin’ Donuts’ sales?

Starbucks is one of the main competitors of Dunkin’ Donuts’. As both companies are primarily domestic, the rivalry has been going on for some time. There are specific locations that are dominated by each particular chain. This has created an affiliation with the public and the American culture. People have identified themselves with a certain brand, and this has been one of the major impacts of Starbucks. This has led Dunkin’ Donuts’ to look for new ways to better own products and services. This is why there are very strict standards in the quality that must be constantly checked and bettered.

How has the coffee market changed in the last decade?

The current market demands many different types of tastes and unique attributes that are particular to every person. Coffee extensions, such as lattes and espressos, are only a few of the speciality coffee drinks available to the public. At the same time, it has become a part of the culture. It is all over the media where people begin their day with a cup of coffee or take one during their break. Movies and advertisements have a very close connection to coffee, as it is the “way” of the modern world. People have unified themselves with coffee, and it has become as addictive as anything else. The unique nature of the product allows for wide usage, and so, people will take it almost anywhere. Individuals of every profession take a “coffee break”, especially in the fast-paced environment. Coffee’s ability to give people energy, both physically and mentally, is an inseparable part of the modern culture.

How has Dunkin Donuts responded to competitive changes in the marketplace?

As the completion grows, so make people’s demands. Dunkin’ Donuts’ orients itself to the marketplace. The promotions that take place are one of the ways to keep up with the competition. Tear away games on the cups were introduced to give people incentive to buy coffee products. The close relationship with sports has made visible assimilation with American psychology. The variation on prices, offering people limited time offers or drinks that are not as expensive make Dunkin’ Donuts’ stand out among other companies. Production of new types of doughnuts gives people more variety and interest in trying out the product. Most recently, donations, charities and sponsorships have helped numerous people and organizations. Most importantly, the recopies that are used in making the baked goods and coffee are one of the main strengths of the chain, as it gives people a unique and unprecedented taste that cannot be found anywhere else.

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"Dunkin Donuts and Coffee Market Analysis." IvyPanda, 25 Feb. 2021, ivypanda.com/essays/dunkin-donuts-and-coffee-market-analysis/.

1. IvyPanda. "Dunkin Donuts and Coffee Market Analysis." February 25, 2021. https://ivypanda.com/essays/dunkin-donuts-and-coffee-market-analysis/.


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IvyPanda. 2021. "Dunkin Donuts and Coffee Market Analysis." February 25, 2021. https://ivypanda.com/essays/dunkin-donuts-and-coffee-market-analysis/.

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