The Word wide web referred to the systems that consisted of interlinked hypertext documents that were accessed through the Internet. It was created in the year 1989 by Sir Tim Berner-Lee who worked in the Centre European pour la Recherche Nucleaive (CERN) in Geneva Switzerland. The Word Wide Web standard was written in documents that were referred to as the markup language where the web pages were prepared. In order for one to open the web pages one had to first type in the Uniform Resource Lecators (URL) of the web page into a web browser initiated by a series of communication messages that would facilitate its display and its operations. The World Wide Web was created because it would enable the organizations and the individuals to distribute information to various places of the world as this would increase the returns of the organizations and individuals involved with the business. It was also created so that the customers would access any kind of information they needed at any given period of time. The World Wide Web was an internet system that supported the special formatted documented such as the markup language that supported the links of other documents as well as graphics, audio, and video fixtures that would lead to the accessibility of information for the users of the internet from various sources of the world.
The key principle technologies that made up the World Wide Web were Uniform Resource Lecators (URL), Hypertext Transfer Protocol (HTTP), Hypertext Markup Specification (HTML) specifics these technologies facilitated the carrying out of the transactions and the accessibility of information through the Internet. The World Wide Web was a medium that helped users to write and read information using the computer that were connected through the Internet and this enabled the users to access different kinds of information that would be used to enlighten the users of the information on issues that were important to them.
The open source software referred to programs that allowed the users to use licenses that would enable them to freely access and run software for any purpose, modify the original software, redistribute copies of the original or the modified programs and it also allowed the users to share its modification with the community. The open source was a development methodology that offered practical accessibility to the products that could harness power that was distributed to the customers. The open source software (OSS) was computer software that was in a human readable source code that was made available under copyright licenses that meet the open source definition. It permitted the users to use change and to improve the software and also to redistribute it in a more modified or unmodified form. The claim of the open source was to let the products to be more understandable, modifiable, duplicatable, reliable, accessible, and also marketable. The open source approaches were used in creating and disseminating a range of innovations software products to the customers so that they would enabled them to carry out their activities effectively. It provided an alternative approach to the innovative processes that were dominated by powerful multinational companies that used strategies that restricted access to technologies and knowledge that underlined their products. The open source approach enabled people with different expertice, wide array of interests, capacity and capabilities to collaborate so that they could share information that could enabled them learn ideas that could improve their skill and knowledge and hence improve their productivity. The open source provided an innovative model that supported lower development costs and it also enabled the development of innovative structures that would facilitate increased returns for the business. The open source was used to market key products and services and it also offered possibilities for solving business problems interoperatability through use of standardized technology. It was also used in solving technical challenges that affected the operations of a business and in deriving solutions to the problems so that the performance of the company would not be affected.
The search engine marketing was referred to the Internet marketing that was used to promote the websites so as to increase their visibility in the search engine result pages. The methods that were used in carrying out the search engine marketing were the search engine optimization (SEO), paid placement and the paid inclusion methods. The search engines helped the users to access the information that they required and also they developed business models that financed their services as the pay per click programs that offered the open text that would facilitate the carrying out of the activities of an organization in an effective manner.
The search engine optimization consultants helped the businessmen to learn more about the use of the advertising opportunities that were offered by the search engines. The search engine marketing was developed in the year 2001 by Danny Sulliar so that it could cover the spectrum of activities that were involved in performing the search engine optimization, managing the paid listings at the search engines, submitting the sites of directories and for developing the online marketing strategies for the business, organizations and for the individuals. The introduction of the web browsers and the serves revolutionalized marketing because it enabled the companies to reach the customers in different places of the world at low cost while the customer’s accessed product and company information that they needed. The electronic commerce increased productivity by linking together people with common interests or expertise so that they could discuss and find solutions to the problems that they encountered in their particular fields of expertise.
The goggle was a key marketing innovator that provided the advertising and search platform for businesses so that they could market the products of the different companies so as to increase the sales volume of their products and this lead to the increased productivity of the company. The goggle company acquisition of the Marrakech’s video conferencing software on the official goggle blog was a positive move that would facilitate effective carrying out of the activities of the organization since its technology was fast and the price that was used to expand the operations of the business. The software would create the desktop participation of googlers in videoconference meeting where there would be Internet connection that would facilitate the exchange of information from one person to another using an easier and effective means. The Marrakech had good software that had high quality voice for the groups with private audio feature, interactive group white board that had application and document sharing and multiparty video. The other advantages of the marratch were that it provided superior audio solution to the users thus it enhanced efficiency in the places of work of the employees. The goggles acquisition of the double click represented the goggles strategy to dominate the Internet advertising market. The double click exploited the antitrust laws that would not be blocked by the government and thus was in a position to dominate and monopolize the Internet search in the world market and thus gain as much revenue that would enable the growth of the company.
The Web 2.0 was a set of principles and practices that were tied together through a veritable solar system sites that demonstrated all the sites at varying distances from the core. It described the trend in the use of worldwide web technology and web design that enhanced creativity, sharing of information and enhanced collaboration with other users. Its technologies fostered innovation in the assembly of systems and sites that were composed of pulling together features that were from the distributed independent developers. The web 2.0 allowed the users to retrieve information and also to build interactive facilities of web 1.0 to provide the network for computing and for allowing the users to run the software applications using the browser.
Mr. Berners Lee started working as consultants of the Centre European pour la Recherche Nucleaive (CERN) in the year 1990. There were several platform that were dependent and proprietary on the information storage and retrieval methods several systems as CERNET and FOCUS that were used by Berners Lee to store and to manipulate data at one place since most of his documents were stored in different databases on different machines which made him not to accomplish goals and objectives.
Mr. Berner Lee was the creator of World Wide Web stated that he wanted to share information with people from different countries so as to utilize his skills and knowledge so they that could be used for innovation purposes that would increase the productivity of the company. He believed that web 2.0 was more of a philosophy than a revolution since the existing technologies would connect people on a greater individual level than the company’s level as it would enhance the sharing of information in a more transparent and efficient manner.It was noted that web 2.0 was a new generation of sites that we used to improve technology, to further the goal of the Internet than to alter them.
The consumers’ globalization and personalization of the online information sources that caused the substantial disruption to the media industry and the marketing communications were that: The products were a series of digital media files that were distributed over the internet using the syndication feeds for playback on the portable media players and the computers. The pod casts allowed the users to download information from the web using the audio file in the RSS feed or the web page. They were heard on the MP3 player that could not be heard on the computer using the media player software. The uses of the pod casts were that they enable the students and the teachers to share information with anyone at any given period of time; incase a student failed to attend a class they could use recorded information in product that could assist them in studying their course work. The pod casts gave more options in terms of content and programming than a radio because the listeners of pod casts could determine the time and place, programming they wanted to receive and when they wanted to listen to it unlike the radio whereby the listeners only listened to what was being presented by the presenters in the media stations. The listeners retained the information that they wanted to listen to using the audio archives so that they could listen to the information at their own leisure time. The pod casting techniques had the potential of turning the pod casters into radio personalities therefore it posed a threat to the media industry because the employees of the media industry would lose their employment incase the pod cast were implemented into their organization as they could carry out the duties and responsibilities thus rendering them to lose their jobs.
The blogs were websites that were maintained by an individual that made regular entries of commentary, descriptions of events or other material such as the graphics or the video. They provided personal online diaries where a writer or a blogger wrote her observation on the world and provided useful websites to the users. They were also used in making political statements promoting products, providing research information and it gave tutorials to the users. The web log were updated frequently and sometimes the groups were linked to specific subjects as the politics, news, pop culture as well as the computer issues. The blogs were used by major corporations’ websites to air their thoughts, ideas and they sent information faster than the mainstream media. The users of blogs didn’t require publisher or editors to review or approve their work since the blogs could carry out all the duties and responsibilities of the publisher thus the blogs posed as a challenge to the media industry since the employees of the industry could lose their jobs since the blogs could carry out their tasks on their behalf.
The collaborative technologies changed the way the group members cooperated and they envisioned on how the capabilities could revamp the processes and procedures of carrying out the activities of an organization. The convergence of the voice, video and data created new opportunities for streamlining the corporate processes and this reduced the costs of those processes and this enabled the management of organizations to work together so that the objectives and goals of an organization could be achieved.
The rise in the use of the internet resulted to the expansion of the digital music and movies that had generated a lot of revenue to the residents of the country, but the producers of the videos and the cassettes were faced with the challenge of piracy which has affected their businesses. Piracy referred to the process of copying the writers work without their permission. The piracies reduced the revenue that was generated by the producers and this resulted to loss of morale for the producers since their source of income was reduced because of the pirated videotapes and the VCDs. The digitization of content together with the compression tools and the easy-to-access broadband networks facilitated piracy to spread to different countries of the world and this reduced the returns of the producers. The solution to the challenge of piracy to the video and the media producers were to implement the digital watermarking providers that enabled the producers in the music and video industry to distribute their video and tapes to the market using the unique identifiers that allowed greater and safer dissemination of copyrighted looks to only the appropriate customers and also it ensured that the producers were compensated appropriately.
The Digital Rights Management (DRM) technologies were designed to manage the rights that were related to conserving the secrecy and copy writing of published information. The Digital Rights Management (DRM) included rights that were used to prevent copyrighting of work and the prevention of the accessing or copyrighting of information without authority of the individuals that had written the published information. It consisted of system that comprised of a number of technological components that included encryption, surveillance mechanism, databases of works, owners and users, license management functionality and the Technological Protection Measures Systems (TPMS). The Digital Rights Management helped the copyright owners a high degree of control over how works would be accessed and used even after the works were disseminated to the users and also helped them to reduce the online copyright infringement so that the copyrighters could generate income that could be used for improving the living standards of the producers of the published materials. The Digital Rights Management possessed the techniques that would be used to observe and to report on the usage characteristic that provided the distributors with the Digital Rights Management (DRM) that were not available that would lead to conflict of interests. They were also not used to report the problems of copyrighting to the owners of the copyright material but they did not lead to conclusive solutions could be reached on how to control the problem that existed within the copyrighting process. The problems with the digital rights management (DRM) were that they limited the publics’ access to the works that were available and they denied the users the ability to make fair uses of the copyright rights, jeopardized the long-term preservation of information and frustrated the attempts to improve the interoperability of the different computer technologies.
The co-creation referred to listening to the consumers and the producers of value so as to provide a lasting solution to a problem. The co-creation referred to the process of creating new ideas and opinions and involving more than two persons so as to ensure comprehensive ideas that can enhance the generation of ideas that would be beneficial to an organization. The advantages of co-creation were that there would be used in the generation of ideas and views from parties that shared ideas and as this would lead to effective implementation of the strategies of the organization. It would lead to the delivery of results that would be beneficial to the organization that would bring satisfaction to the users of information and add more value to the parties and this lead to the proper implementation of the strategies of the organization. The disadvantages of using the co-creation were that the markets, industries and the companies could not change as per the expectations of the consumers thus they would lead to the conflict of interest between the two parties that were in disagreement. It was also not possible to change the mind set of people within a company thus the co-creation could not be applicable in such an event. The accounting rules and laws were also challenged as they could to conflict of interests since the co-creation brought more returns to the organization than following the accounting rules and laws.
Reference
Co-creation: A New Source Value.
Ajit Kambil, G. Bruce Friesen and Arul Sundaram. 2008. Web.
How Choice, Co-Creation and Culture Are Changing What It Means to Be Net Savvy By Lorenzo, G., Oblinger D., and Dziuban, C. 2008. Web.