Goals
This website will be used to market various local and international musicvideos from different musicians all over the world. The main aim is to generate web traffic so as to attract more than one thousand visitors per day.
By doing so, the business will be able to grow as the visitors will watch previews of released music videos online. They can purchase them online and thus the company will be able to grow in profits and revenue.
The main audience being targeted is the youth who are between their early teenage and late teen years. This is because they are the ones who are usually interested in the latest trends in the music industry. From the site, they will be able to access the latest single hits fashion trends in the industry.
The site also provides them with the physical address of the business where they can purchase the videos. More so, they can still order them online and have them delivered at their premises. Such convenience is what makes them visit the site again.
Requirements
The website should be able to support various advertising contents for upcoming musicians as well as established musicians who are basically selling their design labels. Being a music video website, it should support live streaming of videos and downloads. The browser type is also relevant as the customers’ bandwidth capability should be taken into account to enable browse.
The bandwidth will also determine determines their frequency of visiting the website. Another requirement is to ensure the website can support various browsers, adjust to different screen sizes especially mobile phones since most use their phones when browsing.
Site Plan
The website’s goal is to ensure there is a minimum of two hundred visits per day and downloads of more than one gigabyte of data. The site plan ensures that the audience is provided with a chat zone with the management of the music store as well as the web master.
They can also be allowed to comment and chat among themselves. The content required in the site is images of the musician albums, mp3 music to accompany the videos, download video files and messages from the musicians.
The technical requirement involves the use of HTML, PHP, RSS, CGI and JavaScript so as to make sure the website is secure, static and dynamic. Being an entertainment website, it will need a lot of visuals graphics in terms of colored fonts for the texts, manageable bandwidth, plug-ins that support both marquees and flash players needed to make the site attractive to the visitor.
The hosting of the site can be done in any domain but most preferably is the “.com” domain as it matches an entertainment website. The site requires a lot of bandwidth for the storage of the video clips and online streaming of the videos.
The preferred budget in designing the site will be manageable, although, the website will be able to generate more income through downloads and affiliate advertisements. The site can be managed by two members of staff who will be dedicated to uploading new videos and answering the customer comments and concerns. The achievement of the website can be analyzed after a month’s timeline.