It follows from my monitoring that social media are more attractive than news because nowadays people use social media like YouTube and visit social network websites instead of news-related sites.
I have also found that a very big number of people have watched the video of ETIHAD AIRWAYS on YouTube, with the resulting 81 “likes” and 5 “dislikes.”
There is also the type of people preferring the old media like newspapers, e.g., The National. Such media also advertise the Etihad airways in a very efficient way; however, the given method of advertisement can only be targeted at a particular part of the target audience.
Several flight recordings are available on Etihad Airways cabin crew leading the world with a smile video on YouTube (Etihad Airways). The creators of the given channel aimed at two targets: first, videos must show that ETIHAD AIRWAY, with its great service, puts a smile on every client’s face. Second, the videos must display the company’s innovations, such as a new cabin for customers to feel completely relaxed and comfortable in.
The Philippine Star claims that Etihad bags have been receiving the top 5 Airlines Award for five years running: “Etihad Airways, the national airline of the United Arab Emirates, took top honors for the fifth year in a row in this year’s World Travel Awards” (The Philippine Star). This means that ETIHAD AIRWAYS is represented among the target audience as a progressive company with high-quality services.
I think the articles and the videos that positively describe ETIHAD AIRWAYS do a good job, because ETIHAD AIRWAYS staff is doing their best to achieve their goals and satisfy people, and that they should be given credit for their efforts.
Reference List
Etihad Airways (2013). Etihad Airways cabin crew leading the world with a smile. YouTube.
The Philippine Star (2013). Etihad bags top airline awards for 5th straight yr. Business. Web.