Presentation plays a pivotal role in ensuring successful online marketing. Almost every hotel or has a website that is designed to market the hotel. This discussion shall analyze and compare websites belonging to two hotels based in New York. The selected websites include Hotel Gansevoort and New York’s Hotel Pennsylvania websites.
Analysis of the Websites
New York’s Hotel Pennsylvania homepage contains pictures and advertisements for the offers the hotel has. Also, some tabs redirect the viewer to different pages containing more information about the hotel, its services, and rates. The website is visual and immediately captures the viewer’s attention (NEW YORK’s HOTEL PENNSYLVANIA 1). However, according to my analysis, the website is not well designed. For example, a client has to go to different tabs to get different kinds of important information. This may be time-consuming and confusing to a client who is not internet savvy or has a slow internet connection.
On the other hand, Hotel Gansevoort has a simplified website with an easy-to-use graphic user interface. Besides, the homepage provides all the information needed to know the products and services offered by the hotel (Gansevoort 1). Similarly, the webpages contained in this website are organized, informative, and has few pictorial aids. In my opinion, this is the best website among the two because it is simple to use, organized, and informative.
If I were to market one of these websites, I would advise my clients to visit New York’s Hotel Pennsylvania website. However, I would recommend that the hotel changes the outlook of the web pages by reducing the pictures and including more product and services information on the homepage. This is because pictures if overused are distractive and may steer the viewer away from the important information or make it hard for them to find the information they are looking for.
Works Cited
Gansevoort. New York City’s first luxury urban resort that transformed the Meatpacking District from gritty to chic. 2012. Web.
NEW YORK’s HOTEL PENNSYLVANIA. So Central So New York. 2012. Web.