Having achieved great success in the world of computer technologies, corporation Google, however, does not rest on its successes. The best thing is that it is trying to guarantee the introducing of digital technologies into real life with the main goal to make our life easier. It is no use denying the great success of the company in the digital world.
That is why the companys intention to implement its inventions in real life can only make people happy. Googles next investigation is called Google Self Driving Car. It becomes obvious from the title that the main idea of this investigation is to create a car which will be able to move without any help of people. This idea is very interesting and it should be analyzed from different points of view, answering different questions.
The first question to answer is whether it is really needed and will bring any use. The answer is obvious if to look at statistics. “In the US, 30,000 people die from automobile accidents every year” (Six things, I learned from riding in a Google self-diving car, n.d., para.1). With this in mind it is possible to make a conclusion that men are just killing themselves by inaccurate driving.
Taking this fact into account, it is possible to say that the first and very important goal of Google Self Driving Car is to reduce this level and help to avoid automobile accidents at all. It is possible to achieve this goal with the help of total exclusion of the human factor. The computer which is going to drive this kind of car does not have drawbacks which human being has.
The attention of a computer will not be decreased because of its tiredness or computers ability to make decisions will not worsen because of the influence of alcohol. That is why it seems that an ideal driver is found. Moreover, it will guarantee the ability to use cars for people whose sight is reduced. Nowadays, blind people do not have any ability to dive a car, depending totally on society. Google Self Driving Car is going to change this situation, providing transport for them.
The second question to answer is the way it works. This system uses information collected by Google Street view service, cameras, radars, and transducer connected to wheels, which helps to determine the cars location. That is why it can get very detailed information about the environment and make the right decision, analyzing it.
The last question to answer is whether its advantages can compensate for its disadvantages. The main disadvantage of this project is that this car is just being developed and it is rather difficult to introduce it to the market.
Moreover, it is obvious that the speed of this car will be very measured. It will not satisfy a great number of drivers which like speed. However, this drawback can be easily fixed by applying different speed patterns for this car, which will regulate its speed within the given speed limit. With this in mind, it is possible to say that this invention will be very useful and guarantee road security.
Another sphere of investigations of this giant company is connected with the previous one. Being a corporation whose main activity and successes lie in the sphere of computers and digital technologies, Google company depends heavily on energy. With this in mind, Google has a clear understanding of exhaustibility of all energy sources. That is why it directs great efforts and money to investigations in this sphere. It is not necessary to show the great importance of these actions. The world understood their significance many years ago.
Google corporation is not an exclusion. According to its yearly report, a great amount of money is usually devoted to investigations in this sphere. The company gave money to different investigators, being a sponsor for their researches, trying to guarantee its future, as it will be one of the greatest energy consumers in near future. Its sphere of interest includes solar energy, the energy of wind and water and all other modern directions.
However, things change, and Google is now creating its own department which is going to investigate and create a new source of energy which will be cheaper than coal with the same energy output (Carmody, 2011). At first gaze, it is possible to conclude that a special department which consists of at least five people is going to focus its efforts on the matter of new and renewable sources.
The main goal of this team is to support the company with new ideas about possible ways of encouraging its green image by giving consultations and recommendations about its new products, trying to make them environmentally friendly. With this in mind, it becomes obvious that Google corporation counts not only on the invention of new sources but on reducing of energy consumption too.
This policy has its advantages and disadvantages. First of all, it is clear that it can bring benefit to our world and make the life of the next generations easier. However, there are also some obvious drawbacks. First of all, they are connected with the effectiveness and functionality of services given by the company.
It is possible to suggest that there are some artificial limits which are made by developers of the company for a service to be not so energy consuming and as a result be more environmentally friendly. Another drawback is not so obvious and even doubtful, but still, it exists. Google corporation announced that this team would find a new source in the nearest five years.
Its discovery will change the world. The question is whether Google company is going to share it with the rest of the world or will keep it for private usage. It was announced that the price would be comparatively small, but it is rather doubtful that the company is going to sell it according to its prime cost. It can trigger some crisis in the world market and lead to some unexpected conclusions.
Another very interesting Google corporation’s project which main aim is to make life of people easier is Android Home. It is a technology which is said to change the image of a house we have today. Its main idea is to create a clever house, where all electric devices will be coordinated and ruled by one operating system, basing on Android. This attempt is not new of course, as in the era of digital resources there were a great number of different examples of such houses.
However, they were too complicated for a common consumer to understand them and be able to control. However, Google is going to solve this problem. The main difference of this project is that Android Home is a model of smart house which is controlled by Android operating system. This project is going to be more successful because of number of reasons. First of all it is a great popularity of this system.
With introduction of mobile phones supplied with this system it became wide spread. That is why this system will be very easy for customers to understand and get used to it. It is one of the main factors which can guarantee success of this technology. The easier and the more effective system is, the higher demand for its services exists. Google perfectly proves it by a great number of its services which are already working and bringing benefits to the company by their overwhelming popularity.
This technology of cause has its own perspectives. Development of civilization influences development of peoples laziness. People move less and less, using cars, planes and ships. That is why demand for such kinds of houses is guaranteed, as a great number of people want to do all job about the house sitting in their favorite armchair and watching TV. The house will be totally controlled by their mobile phones, using a wireless protocol.
There is no doubt that Google corporation is able to do it in the near future. However, it also introduces some anxiety. Creation of this type of houses will reduce number of working places for people working in sphere of house service at the same time raising amount of unemployment. Another thing is even more threatening. Obesity becomes more and more actual problem for humanity, causing a lot of deaths every year.
Creation of Android House will undoubtedly lead to reduce of activity of a person about the house and his more quite lifestyle. These factors will lead to increase of number of overweighed people. That is why further investigations in the sphere of smart house seem rather contradictory.
It goes without saying that inventions should make our life easier and create a certain level of comfort, however. health issue should not also be forgotten With this in mind, creation of such house should be taken with a great caution. Google corporation of cause has great perspectives in this field, however they should not forget that not everything which is done can be used for the benefit of humanity.
Another sphere of Google Corporations activity is very popular nowadays. It is the sphere of robots. It is difficult to find a company which works with computer technologies and does not make any investigations in this sphere. The reason for such popularity is very simple. It is possible to see visible results even on the current stage. Constructing of robots seems to be the most common and usual among all activities and projects of Google corporation.
However, the company has ambitious plans connected with this sphere. This project is going to be turned into reality. First of all it could be done in order to bring some benefits to Google corporation itself. The obvious advantage of using robots is their universal character. They can be used under different conditions where people cannot survive. They can replace human beings on their workplaces, being more effective, reliable, and able to work all day long.
That is why Google is the first to be interested in the creation of such types of robots. Company has a great digital and informational base for these robots to work effectively. It is possible to integrate Google Maps, Google Earth, and Google Search within one robot for him to accomplish different tasks. This project has great perspectives, as Sergey Brin, one of the cofounders of Google shows his great interest in this sphere.
He has even attended a conference devoted to this issue through a robot (Miller & Bilton, 2011), underlining great possibilities robots give people. This direction of work of Google company is not very revolutionary, though it is very important for the company and the whole world.
There has always been a dream about a helper which will be able to help the man in all situations, not knowing tiredness and being educated in different fields of knowledge. However, it is very early to say about it, as the creation of such kind of robot is only a dream of Google corporations engineers.
Moreover, while other companies from Silicon Valley are more concentrated on developing different kinds of applications and programs, Googles intention is more concrete and presents itself an idea of creation of different robots. The interesting fact is that they should not be a man like. It is possible to talk about different things supplied with an operational system and which can recognize and accomplish different tasks.
Technically, they will be the same robots. It is possible to imagine a stove which prepares to even according to your order, even going shopping online and asking for some products to be delivered. With this in mind, it is possible to say that Google Corporation is trying to do a great thing by stimulating investigation in this sphere.
These robots can make the life of people more interesting and comfortable. Especially it deals with persons whose actions are limited because of some physical disease. It will be much easier for them to survive independently, relying only on these kinds of robots which will surround and help them.
Another important and very ambitious project of Google corporation is a project of space elevator. It is the project which has no rivals our analogues. It is absolutely unique. The idea of delivering people and objects to space without using rockets finds its realization in this project. Main sense of this project lies in making space available for everyone, enlarging our possibilities to discover it. The model is quite simple.
There should be a special counterweigh delivered to orbit which will be fastened to a ribbon which should be long enough to reach the Earth. This ribbon can allow different means of transport, constructed special for it, to deliver different cargos, including people to orbit of our planet. This ambitious project has a great number of advantages. The first and the most obvious advantage is that it will be much easier for us to reach space.
Alleviation will be seen on every level. First of all it touches the question of environment. As it was already mentioned, Google Corporation spends great sums in order to support green technologies and environmentally friendly image of the company. In this terms, project of a Space Lift is a great success.
There will be no harm done to the atmosphere by rocket launch as this system works like a usual lift. Another important option is that humanity will not also spent so much money and resources on each attempt to leave the Earth and reach atmosphere. The next advantage is that space will not be the place only for chosen ones. While using this lift a man will not suffer from such great G stress as astronauts suffer while using traditional rockets and space ships.
That is why even people with bad health or problems with blood pleasure will be able to watch with their own eyes our planet from space. It is one of the most important advantages of this project. People should have opportunity to do it. Another important thing is that it will also give a great variety of different ways of researching space for scientists to use them.
Google corporation’s officials believe that people will be able to build such kind of elevator within a decade. However, there are also some serious drawbacks. First of all there is still no concrete building plan. After years of talks, it just remains a project. The second obvious drawback is its price. Even now it is clear that creation of such amplitudinous construction will cost a lot. Moreover, the problem with the place of its erection appears.
It will be strategic object and a state should give its license. That is why this question should be decided on governmental level..In spite of all drawbacks, this project can be called the most outstanding project of this decade which main aim is to make space closer to common people and contribute to development of science. Google corporation has achieved great results and it is not going to stop. There are many other projects which it is going to realize.
Reference List
Carmody, T. (2011). New Google R&D team charged with making renewable energy work for the market.
Miller, C., & Bilton, N. (2011). Googles lab of wildest dreams. The New York Times.
Six things, I learned from riding in a Google self-diving car. (n.d.).