Hotel Cavendish Company Analysis Report

Exclusively available on Available only on IvyPanda® Made by Human No AI

Hotel Cavendish is located in the dynamic center of Bloomsbury in UK. A PESTEL examination is an essential tool which helps in analyzing the political, economic, social, technical, environmental and legislative pressures which may affect an institution (Institute of leadership and management 2007, p. 23). These external pressures that have an effect on Hotel Cavendish ought to be vigilantly taken into account by the hotel administration.

The hotel’s strategic fundamental position in the capital makes it susceptible to PESTEL pressures. This is evident in the existence of new rules in the city that need acquiescence. Demographic changes may lead to the diminution of market size and a fresh technology may be introduced (Institute of leadership and management 2007, p. 23). This requires new advertising and end user approval alternatives that need clear exemplification.

In a social context, London has an assortment of religion and cultures. Hundreds of languages are spoken in its environs and the employment of more trained staff that is multi-lingual is necessary for the 4-star hotel. Around 2 million visitors from all over the globe visit the center every month either for business purposes or leisurely as tourists.

Demographic trends evident in the changes in the populace age, composition along with the entry of new cultures and race in the area make it appropriate for the hotel to identify its potential clients.

The capital is an economic center and countless intercontinental businesses are carried out here. Large business moguls arrive in the city of London to transact huge business deals. There ought to be additional options of spacious conference rooms for delegates, aside from the present ones which host 2-80 people (Cavendish hotel, 2010).

The hotel administration should endeavor to sustain regular businessmen who may want urgent accommodation in the hotel or referred to alternative areas. Even though it is required to reserve in advance, there can be exceptional reservations for a number of regulars.

There are hundreds of overseas banks and offices for thousands of companies in London, and the employees and officials may need making urgent reservations. The effect of recession and change in stock exchange market fluctuations must be strictly monitored. Trends in economic indicators like the cost of raw materials and the level of income of its clients are essential information in knowing the visiting trends of clients.

Environmental issues from time to time control the social decisions and purchasing options that clients make in the selection of new services being offered in the hotel. Use of solar technology to produce energy and having breezy areas of shady plants are a benefit in selection of whether one will make reservations for the hotel or select a different option.

Out-of-doors landscaping with appropriate foliage at the lounge and entrance can take account of areas for dining. The hotel is a non-smoking zone. This course of action will successfully draw more non-smokers (Cavendish hotel, 2010). Those who smoke have to use alternative hotels, hence loss of clients. An effective way of pleasing both is by having rooms in a section for smokers. Some delegates may either be smokers or non-smokers and may desire to be accommodated in the same place.

It is not forgotten that technology is intensifying at an extraordinarily rapid pace. Sources of power and information systems are undergoing modification thus the need for the hotel to be very adaptive to these changes. Available options for publicity should be employed in an aggressive edge (Institute of leadership and management 2007, p. 23).

The government on numerous occasions initiates changes in bylaws and rules which may stabilize or weaken the hotels functionality. Such changes are directly related to politics consequently affecting the number of visitors into the country and the hotel. The operations in Cavendish hotel is affected by different forms of pressure that are best illustrated by the Pestle criterion.

It is imperative to acknowledge that the success of the venture is wholly reliant on the manner in which it manipulates the environment as portrayed by the political, economic, social, technical, environmental and legislative concepts (Institute of leadership and management 2007, p. 23)

Reference List

Cavendish hotel, 2010, Hotel Cavendish, 12th may 2010, < www.hotelcavendish.com>

Institute of leadership and management, 2007, marketing for managers, Massachusetts, Elsevier. Pp. 23

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2019, February 7). Hotel Cavendish Company Analysis. https://ivypanda.com/essays/hotel-cavendish/

Work Cited

"Hotel Cavendish Company Analysis." IvyPanda, 7 Feb. 2019, ivypanda.com/essays/hotel-cavendish/.

References

IvyPanda. (2019) 'Hotel Cavendish Company Analysis'. 7 February.

References

IvyPanda. 2019. "Hotel Cavendish Company Analysis." February 7, 2019. https://ivypanda.com/essays/hotel-cavendish/.

1. IvyPanda. "Hotel Cavendish Company Analysis." February 7, 2019. https://ivypanda.com/essays/hotel-cavendish/.


Bibliography


IvyPanda. "Hotel Cavendish Company Analysis." February 7, 2019. https://ivypanda.com/essays/hotel-cavendish/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1