Today, the Internet becomes an extremely powerful tool that attracts the attention of millions of users all over the world. For this reason, its exploration could bring numerous benefits to companies that try to interest new customers or potential partners. In this regard, web design became an extremely important activity as it guarantees the pleasant appearance of any site and its efficient functioning. However, some problems might still occur.
For instance, the website of a great retail company Kantar Retail (www.kantarretail.com), is obviously used as a tool to attract attention to the company and find new customers via the Internet. However, there are several areas of improvement. First of all, there are many images on the website, and they do not load in a timely manner. A user has to wait for several seconds, and only then he/she is able to see the content. Moreover, there are constant freezes and problems while trying to follow a new link. These errors are not crucial; however, they deteriorate the general impression, and a user who visits this website could become annoyed or irritated.
Additionally, the optimization also suffers as the website is too resource-consuming. The given aspect will hardly become a problem for users who have powerful computers, but those who use less powerful ones might also experience several problems.
Altogether, there are several areas of improvement that should be given attention to guarantee the enhanced functioning of the website and its ability to satisfy diverse users demands. The website designers who are responsible for its functioning should provide an efficient solution as the efficiency of this tool impacts the companys overall success and its image. It is crucial to eliminate all the above-mentioned problems.