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This business proposal is submitted by the LaBanze Bus Services to the government of the UAE to offer transport services during the 2020 World Expo event to be held in Dubai. The UAE government stand to benefits from the LaBanze’s transport services since it covers the major cities such as Dubai, Abudhabi, Alain, RasAlkhaima, Fujairah, UmQuwain, and Sharjah.
LaBanze has enough fleet and offer very competitive prices. The automated system, free tour guiding, and 24 hours emergency response makes this company qualified to offer the transport services. Besides, the company has accreditation and past successes of the magnitude of the World Expo. LaBanze guarantees efficiency and quality of the transport services which matches the UAE’s current global standards.
LaBanze Bus Services has been in operation for the last twenty years. The company has a fleet of well maintained buses and tour vans that operate in all regions across the UAE. The headquarters of the company is in Ajman.
The company has since established an expansive transport network in the major cities such as Dubai, Abudhabi, Alain, RasAlkhaima, Fujairah, UmQuwain, and Sharjah (Kothari, 2013). The company was ISO certified in the year 2007 due to its quality transport services.
The needs for the LaBanze’s transport services
The organization of an expo with the magnitude of the World Expo in the year 2020 is very demanding and requires good experience in order to maintain the high standards that the UAE has showed the world.
In fact, in terms of transportation, there will be need to have an efficient and reliable transport provider since more than 10,000 expected visitors will have to be moved from the airports to hotels and then to the Expo center. These are the need which the LaBanze Bus Services will address;
- Provision of reliable and comfortable means of transportation for the more than 10,000 visitors expected in UAE in 2020 during the World Expo.
- Provision of secure and state of art transportation services to promote the UAE as a country of standards and prestigious tourism.
- Provision of the general logistics of transportation such as emergency response, tour guiding, and meals on transit at the most competitive prices.
Proposed solution: LaBanze fits the bill
Given the opportunity, LaBanze will adopt the automated system of passenger transportation from the airports to the hotels and then to the Expo centers. Upon alighting at the airport, the company’s support staff will give each visitor an electronic gadget which is the size of a phone. This gadget will direct the customer to the bus or van to board depending on his or her destination.
Besides, the gadget will display options provided by the LaBanze Company such as executive and ordinary transport, the hours when the vehicles will be passing a street, and the choice of meal the visitor might want before boarding the vehicles.
The gadget also has a live Google map of the streets and the position of the visitor and the position of the buses to board. This strategy will reduce the cost that the government of UAE will incur by hiring visitor guides.
Among the deliverables that the LaBanze Company promises include reliable and comfortable transportation, instant response to call for extra duties, and a single billing for the entire duration of the expo.
In addition, the company is flexible to any changed in dates, hours of picking the passengers since it has a large fleet of vehicles. Since the company is currently rated as one of the best in terms of safety standards, there will be no major incident or disappointment on the side of the government and the visitors (Hisrich, 2011).
Benefits of using the LaBanze’s services
LaBanze Bus Services proposes to offer the above services to the government of the UAE during the entire duration of the 2020 World Expo. LaBanze’s has a fleet of more than five hundred cars, vans, and buses which are fitted with the latest communication gadgets, comfortable seats, and 24 hours emergency response unit.
Having been in operation for more than ten years, the company has a proper understanding of the logistics behind transport service and has very responsive employees who are well trained on safe driving, tour guiding, and responding to the demands of the clients.
The company has embraced modern technology in ticketing and monitoring the movements of its fleet. Finally, the company has the most competitive pricing for its private and corporate customers (Scarborough, 2012). Therefore, the company is in a position to efficiency provide all the transportation logistics for this global event.
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The LaBanze Bus Services was ISO certified in the year 2007 due to its high standards in safety and efficiency. Besides, the company has won the Dubai Green Transport Award for the last three conservative years due to its long term strategy of using very efficient vehicles that emit very minimal smoke. In addition, the company has a clean bill of health in terms of the UAE transport sectors standards (USCS, 2012).
During the 2008 Dubai open marathon, LaBanze Company single handedly provided the transport services to approximately 8,000 visitors. There was no negative incident reported and most of the customers have since submitted positive response to the company’s online platform. Currently, the positive online rating is at 86%.
Costs and guarantees
LaBanze proposes a fee of AED 300 and AED 150 per day for the buses and vans respectively. This value is inclusive of the tax. The preferred payment method for the company is through electronic wire transfer to its bank account in the Dubai Commercial Bank branch.
The payment for the transport services will have to be remitted 14 days after the end of the trade expo. The LaBanze Company will only be responsible for direct costs related to vehicle repair and maintenance. Therefore, visitors will be responsible for any secondary damages or costs in the process of transportation.
|Vehicles||Cost per day |
|Cost per day |
|Meals and soft drinks (6 round trips per day)||Total (5 Days)|
|Buses (42 seats) 200 units||AED 500*100 |
|AED 300*100 |
|AED 300*200 |
|AED 14,000*5 |
|Vans (10 seats) 300 units||AED 300*100 |
|AED 150*200 |
|AED 150*300 |
|AED 10,500*5 |
|Total||AED 8,000||AED 6,000||AED 10,500||AED 122,500|
From the above calculations, LaBanze’s proposed cost of delivering transports services during the entire period of the World Expo is AED 122,500. The company can give a discount of %7 percent of the total cost the government will have to incur.
Thus, LaBanze Company will charge AED 113,925. Since the event will occur seven years from today, the final payment will have to factor in the market swings such as exchange rate fluctuations and taxes (Janus, 2008). The company guarantees safety and reliability of the transport services due to its expansive network within the UAE. Besides, the 7% discount is one of the best offers in the transport services market in the UAE.
Hisrich, R. (2011). Entrepreneurship. New York, NY: McGraw-Hill Education.
Janus, P. (2008). Pro Performance Point Server 2007: Building Business Intelligence. Alabama: Press Intel.
Kothari, M. (2013) About UAE. 2013. Web.
Scarborough, M. N. (2012). Effective Small Business Management: An Entrepreneurial Approach. New York, NY: Pearson Education.
USCS. (2012). Doing Business in the UAE. Web.
Appendix 1: Map of the LaBanze’s stations of operation
NB: The places market as “i” are the bus stations of the LaBanze Bus Services Company.
Appendix 2: Photos of the 14 seat van
Appendix 3: The 42 seat bus and its interior