Social media have shaped the way people communicate and do business as technology has made people much closer, eliminating such major barriers as time and distance. Various platforms have been developed to meet customers’ diverse needs. LinkedIn is one of the domains created to help employers and employees to find each other (McCabe, 2017). This platform is also instrumental in developing multiple social links and becoming a member of many communities that can be fruitful in different career paths.
Although the social network in question may seem a method to find a job or a candidate to hold a position, its use can be more complex and beneficial for many professionals, as well as organizations (see Table 1). This platform is beneficial for the development of communities where people access information about employees and employers, best practices, and methods to avoid (McCabe, 2017). High-profile professionals and early-career employees can build on the social links they develop to grow as professionals and find employment.
Organizations can reach talent and tell potential employees about themselves. On the whole, LinkedIn is an appropriate domain for growth as both organizations and employees can learn about each other’s needs and expectations, as well as novelties in diverse fields, and develop accordingly. Practitioners can also push the boundaries of their practice, discussing various projects, ideas, approaches, and intentions, aimed at improving some aspects of their work.
In order to ensure the effective use of this resource, it is necessary to pay specific attention to some areas when creating and utilizing the profile. For instance, the background photo is an important element that grabs people’s attention and makes the profile memorable, which is important (Fleming, 2020). In addition, it sheds light on the user, displaying their interest, goals, or even hobbies and philosophies.
Table 1. Ways to Do Business with LinkedIn.
Building networks is the central focus and the major goal of using LinkedIn. It is important to ensure that endorsements are given wisely, as they can be seen as an instrument of enhancing the user’s credibility (Fleming, 2020). Adding comments is another fruitful practice that can help the user to be an effective member of professional networks. Of course, ensuring that the profile contains relevant and well-organized content is essential.
On balance, it is necessary to note that Linked In is social media, enabling professionals and organizations to grow, through development and knowledge sharing. This platform is not confined to the recruitment process but makes practitioners more empowered as they can express their ideas and articulate needs. Many people can benefit from becoming a part of the community created with the help of this social network.
References
Fleming, J. (2020). 20 steps to a better LinkedIn profile in 2020. Web.
McCabe, M. B. (2017). Social media marketing strategies for career advancement: An analysis of LinkedIn. Journal of Business and Behavioral Sciences, 29(1), 85-99.