An organization’s culture is essential to the continued success of its operations, as it reflects the motivation of its employees and the probability of new ideas surfacing. Furthermore, it can express itself in the company’s promotional initiatives, whether intentionally on the part of the creators or not. This essay inspects the corporate culture of Nike, Inc. and its relationship with the corporation’s objectives, strategies, and marketing goals.
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Nike is strongly focused on individual excellence and creativity as central employee traits. According to Young (2017), the company espouses values such as talent, diversity, and exclusivity, although the freedom given to workers may lead to managerial inefficiency. The goal of the culture is to foster an environment where new ideas are continuously created and refined, then put into practice as products. Nike’s success in the international market indicates that the approach is successful.
The inner workings of the company are consistent with its mission statement, which is available on its website. According to Nike Inc. (n.d.), the corporation’s goal is to “bring inspiration and innovation to every athlete in the world” (para. 1), with a clarification that includes every living human in the world into the definition of “athlete.” The marketing goals of the company are not clearly stated, but they are implied by its mission to be continuous growth and outreach to every person to improve himself or herself through sports with Nike’s help.
Nike’s corporate culture is overall positive, with considerable freedom given to workers and ideas being encouraged. It aligns with the company’s mission statement and values, which espouse inspiration and innovation. While the corporation’s marketing goals are not clearly stated, they likely are in line with its organizational targets and are based on Nike’s vision. Overall, the company’s image is well-designed, promoted inside it as well as outside, and successful in selling the brand.
Nike Inc. (n.d.). Our Mission. Web.
Young, J. (2017). Nike Inc. organizational culture characteristics: An analysis. Web.