Introducing improvements into the corporate environment is always a challenge for a number of reasons. First, the unwillingness of team members to accept new responsibilities and extend them to learn a new set of skills should be mentioned as the cornerstone of resistance to change., However, apart from poor motivation and engagement rates among staff members an array of other factors may hamper the promotion of change within an organizational environment other issues need to be taken into account. The process of redesigning the company toward an improved version of itself must incorporate both the focus on the task and the promotion of active communication between the participants so that the set goals could be met effectively.
Idea
The idea under analysis implies considering the experience of Apple in regard to the acceptance, promotion, and implementation of change in its organizational setting, and deploying it in another context. Although the described approach suggests a significant amount of learning opportunities, it also represents an ethically questionable premise since it suggests transferring Apple’s strategies entirely into the corporate context of another organization despite the differences in the settings, goals, and resources. Nevertheless, it is believed that the suggested approach will cause the target organizational setting to thrive due to the culture of innovation that Appel has managed to build over time.
Feasibility
At first glance, the feasibility of the project is quite low. Indeed, known for its innovative ideas and the continuous promotion of original solutions, Apple may seem far too daring a company in terms of its decision-making research and development, and even marketing for another organization to emulate its success. Therefore, mimicking the accomplishments of Apple is unlikely to cause another organization to develop the economic and technological prowess that Apple possesses, as well as advance in the target market as quickly as Apple did.
However, on second glance, one will realize that every organization has a hidden potential that can be easily discovered by allowing a firm to maximize its performance rates and explore new opportunities for performance management (Lockamy, 2017). For the target company, the inclusion of a more innovative approach into the current business strategy was a stroke of luck that might not have happened in the first place if it had not been for a series of consecutive occurrences.
Discussion
Overall, at the current point in time, the solution offered above, namely, the direct transfer of Apple’s approach onto the organizational setting of the target company, is likely to fail in leading to any positive outcome, let alone an improvement in the current market position and the enhancement of the financial performance (Schaarschmidt et al., 2019). Namely, it is essential to keep in mind that Apple was built on the idea of innovation as a principle that was firmly integrated into its body and defined the rest of the decision-making within Apple, including the development of different techniques for managing its processes. Therefore, when borrowing the techniques in question without understanding the underlying ideas would be a mistake.
Additionally, even if Apple’s ideas and solutions are implemented with the detailed idea of the limitations and needs of the target organization in mind, the organization will still have to make a series of adjustments in order to integrate Apple’s unique business strategy into the context of the target setting (Gatautis, 2017). At the same time, taking Apple as an example of innovation implemented correctly and using it as a template to create an original and entirely unique corporate business strategy appears to be a rather legitimate solution.
Namely, the notion of combining an innovation-driven approach with the principle of disruptive innovation will allow controlling the target market environment and offer a unique product whenever customers start feeling the urge to explore new opportunities for spiking the audience’s interest and enthusiasm toward the company’ products. Apple’s innovative framework has succeeded not only because of the plethora of original ideas that revolutionized the work of telecommunications, although the specified factor has also played its role in building Apple’s success. In addition to the described approach, Appel has been a technological visionary due to its innovation-driven corporate philosophy that permeated every aspect of its performance (Coccia, 2018).
Therefore, by copying Apple’s perception of innovation as the force that drives the business progress, one will be able to introduce a massive catalyst into the setting of the company in question as well.
By incorporating Appel’s strategies and organizational values into the makeup of the company under analysis, one will be able to create the organizational culture of innovation and focus on progress, which will be vital not only for the company’s sales but also for the functioning of the rest of its departments. As a result, a gradual yet consistent progress and the discovery of new opportunities and the hidden depths of the company’s potential will be possible. Therefore, an assessment of Apple’s business experience with the further introduction of its key components into the setting of the target organization should be seen as an important step to take.
References
Coccia, M. (2018). Disruptive firms and technological change. Quaderni IRCrES-CNR, 3(1), 3-18. Web.
Gatautis, R. (2017). The rise of the platforms: Business model innovation perspectives. Engineering Economics, 28(5), 585-591. Web.
Lockamy III, A. (2017). An examination of external risk factors in Apple Inc.’s supply chain. Supply Chain Forum: An International Journal, 18(3), pp. 177-188. Web.
Schaarschmidt, M., Homscheid, D., & Kilian, T. (2019). Application developer engagement in open software platforms: An empirical study of Apple iOS and Google Android developers. International Journal of Innovation Management, 23(04), 1950033. Web.