Advertising Media and Integrated Marketing Communications (IMC)
Even having to share the common marketplace with its longtime enemy, the Coca Cola Company has been quite prosperous over the past few years, which allowed it to hit the top ten of the most successful organizations of 2014 (Most admired 2015, 2015). However, even with its impressive string of success, the company still might need a certain boost in its promotion strategy so that it could launch a series of new brands and, therefore, attract even more customers.
By focusing on the areas, which the organization is ready to explore and which are bound to seem groundbreaking to the customers and the rivals, the organization will be capable of altering its image. The AIDA sample provided below can be used for attracting new clients and intriguing the old ones.
This summer, prepare for the fresh breeze of mint. This is the experience that you’ve never had! The new refreshing, exotic, and breathtaking Mint Cola is the tasted that you would never forget. Try the drink now with a 10% discount for a regular Coca Cola bottle and enjoy the freshness!
The Importance of Social Media and Web Analytics
For a manager in retail store where sales rates are dropping increasingly, the use of social media may become a matter of the existence of the business. For instance, a POS system can be launched as a means of increasing sales rates. Also known as the point-of-sale technique, it helps identify the location of customers in the store (Borland et al., 2012). As a result, the analysis of buyers’ choices is made in a more efficient manner.
Nordstrom (4 examples of companies using social technology to increase sales, 2014) can be viewed as a graphic example of an organization succeeding with the help of the specified tool. Another strategy for dealing with a major sales reduction, the development of a mobile shopping application (4 examples of companies using social technology to increase sales, 2014), should be considered a possibility.
According to the official data issued by the company, the specified approach allowed the organization to increase sales by 5.5% (Brohan, 2015, par. 5). Based on the experience of the companies mentioned above, the adoption of the strategies in question may enhance sales rates within a specific retail store.
Apple’s iTunes Store
The design of a new application requires not only a detailed analysis of the existing options and the choice of the appropriate technological advances but also the analysis of the demands and opinions of buyers. Therefore, in order to test the viability of a specific mobile application to be designed for Apple’s iTunes store, one will have to consider the point of view of its target customers. Consequently, tools such as surveys and concept testing should be integrated into the process of conceptualizing the design of the application.
The choice of the tools in question is predetermined by the fact that surveys help embrace the vastest amount of the target denizens and define the attitudes and needs that are common for most customers.
Moreover, surveys will help filter the concepts that the company is pondering over at present, identifying the ideas that are dead on arrival and, therefore, preventing the organization from taking the wrong step. Concept testing, in its turn, will allow for incorporating both qualitative and quantitative analysis tools in order to identify the demands of the target audience. Therefore, a more accurate evaluation of the company’s chances can be carried out.
Reference List
4 examples of companies using social technology to increase sales. (2014). Social Driver. Web.
Borland, R., Lin, L., Fong, J. T., Thrasher, J. F., Hammond, D., & Cummings, K. (2012). Impact of point-of-sale tobacco display bans: findings from the International Tobacco Control Four Country Survey. Health Education Research, 28(5), 898–910.
Brohan, M. (2015). Web sales for Home Depot grow 37% in 2014. Internet Retailer. Web.
Most admired 2015. (2015). Fortune. Web.