Concept
Since the concept of artificial intelligence is discussed largely in contemporary society, businesses engaged in tourism, hospitality, and event planning should realize how it can enhance customer experience. The first area where AI potential can be applied to create consumer satisfaction is communication. By using new technologies, such as instant messaging applications, enterprises can make interactions easier and less time-consuming as AI reacts quicker and never stops monitoring and analyzing the massive amount of data (Ivanov, Webster, and Berezina, 2017). Therefore, individuals will be satisfied with the services provided.
The area of organization
Moreover, artificial intelligence might improve the area of organization. Tourism and hospitality businesses are continually dealing with data collection. While it may take a significant amount of time for humans to process the information provided by the customers, AI can do that in an accurate and organized way (Ivanov, Webster, and Berezina, 2017). At the same time, event organizers can use technologies to create schedules for the occasions to prevent the emergence of unexpected situations (Ivanov, Webster, and Berezina, 2017). If everything is organized properly, customers see the positive outcomes of work and tend to prefer suck kinds of services.
The sphere of feedback collection
Finally, new technologies are focused on advancing the sphere of feedback collection that can enhance customer experience. Online polls, surveys, and reviews allow tourism and hospitality organizations to receive a clear picture of people’s opinions (Ivanov, Webster, and Berezina, 2017). Thus, AI gives a chance to achieve consumer satisfaction by making individuals feel that their ideas are respected, valued, and appreciated.
Reference List
Ivanov, S.H., Webster, C. and Berezina, K. (2017) ‘Adoption of robots and service automation by tourism and hospitality companies’, Revista Turismo & Desenvolvimento, 27(28), pp. 1501-1517. Web.