Specific Purpose Statement: To convey the reasons for the prevalence of a culture of fast food consumption.
Thesis Statement: The purchase of fast food is largely driven by the convenience of purchase, enjoyment of taste, and pricing.
Speech
Everyone has at least once snacked on a cheeseburger on the way to university or work. When we buy fast food, we don’t think much about why it is so convenient that some consume it daily. Fast food is a way to easily and quickly get a snack. First, it is caloric and will bring energy, and, secondly, it brings moral pleasure. However, it is worth sorting out the reasons for consuming fast food and the main criteria for such a widespread culture of its consumption.
First, we need to look at how the purchase occurs: the consumer orders and receives it 5-10 minutes later. Jahan et al. (2020) suggest that an essential criterion for buying fast food is the speed of receiving the final product from the moment it is ordered. Secondly, consumption is related to the taste and quality of the food, which can impress with the combination of ingredients. Man et al. (2021) found that many adolescents choose fast food because of a desire for the satisfaction of “junk” food. Similar conclusions were reached in a study by Gustafson et al. (2017), who found a link between the culture of eating at home and fast food consumption. Taste and nutritional value are vital factors in choosing an establishment according to Adzovie and Jibril (2020), so every food outlet strives to gain customers’ trust with its food quality. Taste perception is much differentiated, so the next reason is pricing.
Fast food restaurants sell cheap products that may not cost as much as $15 per meal. Rahkovsky et al. (2021) suggested that price largely influences whether or not consumers will enjoy their fast food experience. Fast food pricing is straightforward because the service is fast, and the food is simple. All of these factors make the purchase an enjoyable experience that is convenient, palatable, and affordable for almost any customer.
References
Adzovie, D. E., & Jibril, A. B. (2020). Motivational factors towards fast-food joint selection in under-developed country setting: A partial least square and structural equation modeling (PLS-SEM) approach. Cogent Social Sciences, 6(1).
Gustafson, A., Jilcott Pitts, S., McDonald, J., Ford, H., Connelly, P., Gillespie, R., Liu, E., Bush, H., Brancato, C., Babatande, T., & Mullins, J. (2017). Direct effects of the home, school, and consumer food environments on the association between food purchasing patterns and dietary intake among rural adolescents in Kentucky and North Carolina, 2017. International Journal of Environmental Research and Public Health, 14(10).
Jahan, I., Karmakar, P. Hossain, M. M., & Islam, M. Z. (2020). Fast food consumption and its impact on health. Eastern Medical College Journal, 5(1), 28-36. Web.
Man, C. S., Hock, L. K., Ying, C. Y., Cheong, K. C., Kuay, L. K., Huey, T. C., Baharudin, A., & Aziz, N. (2021). Is fast-food consumption a problem among adolescents in Malaysia? An analysis of the National School-Based Nutrition Survey, 2012. Journal of Health, Population, and Nutrition, 40(1), 31.
Rahkovsky, I., Jo Y., & Carlson, A. (2021). What drives consumers to purchase convenience foods? U.S. Department of Agriculture. Web.