Ethical consideration in business dealings is of great significance; especially in the current technologically oriented society. Being an integral of culture, ethics remains the only key value in the society that can bring harmony and coherence for co-existence in the currently integrated society in terms of culture. As a result of global interaction in various business activities; e-commerce has become inevitable to enhance consistent and continuous communication among businesses and their clients. In this respect, therefore, corporations and businesses need to be covered by common law in their operations to ensure ethical dealings in business are enhanced. Vividly, this has been triggered by the advancement of technological levels leading to the easing of communication across the world leading to e-commerce. This paper discusses the theory of utilitarianism in global e-commerce business dealings (Mallor et al., 2010).
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Perhaps, the theory of utilitarianism in businesses is based on the technological perspective of the business dealings whose main concern is the satisfaction of the business clients. It is of great importance to note that, business dealings in contemporary society ought to be based on ethics; to avoid any alienation among the businesses and their clients. Considering the current technologically oriented society fraudulence has thrived to great depths; in which international business dealings have been done online through the use of the internet. In reaction to this, the International Business Corporation has developed laws and strategies to govern businesses so as instill ethical values among businesses and their clients globally (William & Freeman, 1995).
Certainly, the moral part of business dealings in the current world remains inevitable; in which all the parties in any business activity ought to accept and respect each other in all aspects of the dealings. As it is in utilitarianism theory, businesses must provide their clients with commodities and services capable of meeting their expected satisfaction levels. More specifically, businesses ought to consider the level of standards and quality of their services to ensure that they meet their customers’ expectations and preferences. Generally, all stakeholders in businesses are required to maintain a high level of dignity and show moral consideration in all business activities; to ensure consistency and coherence in business operations (William & Freeman, 1995).
More so, various codes of behavior ought to be adopted to instill social values like integrity and sincerity among business partners to enhance ethical dealings in international business dealings. Further, e-commerce dealings need to be closely monitored to curb any false and fraudulent dealings among business dealings across the globe. In this regard, businesses operating online ought to adhere to all codes of ethics governing their operations; to ensure that utility is enhanced in their dealings with their clients. As it has been revealed, many business operations online end up disappointing their clients; in which they deceitfully make unbecoming business dealings with their customers (Mallor et al., 2010).
As it has been revealed, many e-commerce dealings in the current technologically oriented society have thrived to a great extent. In this regard, therefore, various businesses operations ought to be governed by a code of ethics to enhance instilling of moral values in their business dealings with their clients. Generally, it is of importance that businesses and corporations in e-commerce ensure ideal and sincere dealings to meet the expected level of satisfaction by their clients.
Mallor, J. et al. (2010). Business Law: The Ethical, Global, And Ecommerce Environment (14th ed.). New York: Irwin/McGraw Hill Publishers.
William, M. & Freeman, E. (1995). The Normative Theories of Business Ethics. New York: Prentice Hall Publishers.